Syria’s clothing brands are a testament to the resilience and beauty of its rich cultural heritage, woven into modern designs. These brands highlight Syria’s timeless traditions and skilled craftsmanship while embracing a fresh approach that speaks to both local and global audiences. From traditional embroidery to modern apparel, Syrian designers are creating pieces that honor the past while inspiring the future, merging historical artistry with contemporary fashion.

R’s Culture

R’s Culture is a vibrant brand committed to preserving Syria’s artisanal heritage. Under the direction of Rania Kataf, an expert in cultural heritage, the brand curates a diverse collection of traditional Syrian clothing and artifacts. Items range from the classic jalabiya to intricately woven rugs and jewelry, each capturing the spirit of Syria’s people and history. R’s Culture promotes Syrian craftsmanship by highlighting ancient techniques and bringing them to a modern audience, making tradition accessible to today’s generation.

Ghabani

Named after Syria’s famed Ghabani embroidery, Ghabani is dedicated to preserving and celebrating traditional Syrian attire through limited-edition collections. The brand’s curated vintage pieces are meticulously handcrafted by local artisans using premium fabrics, offering wearers high durability and quality. Ghabani seeks to keep the legacy of Syrian attire alive, presenting cultural garments in ways that resonate with contemporary fashion while respecting their historical roots.

Tatreez & Tea

Also known as the Tatreez Institute, Tatreez & Tea is an educational arts initiative led by Wafa Ghnaim. The institute is dedicated to preserving and documenting textile traditions across the SWANA (South West Asia & North Africa) region. It explores the legacy of Syrian and Palestinian embroidery, striving to carry forward the region’s rich textile traditions. Through classes, research, and community projects, Tatreez & Tea serves as a bridge connecting artisanship to storytelling, creating a cultural impact in the diaspora.

Tala Barbotin Khalidy

Tala Barbotin Khalidy brings a fresh perspective to Syrian and Lebanese artisanship. Working closely with local craftspeople, she revives endangered techniques and transforms them into modern, mindful designs. Known for its slow fashion approach, the brand avoids mass production by operating through pre-order collections. Tala’s brand redefines Middle Eastern fashion with a deep respect for tradition, creating pieces that honor craft while embracing modern design aesthetics.

Zina Khair

Zina Khair is a celebrated Syrian designer renowned for blending modern fashion with traditional Syrian embroidery. Her designs, including modest gowns and intricate evening wear, capture elegance while showcasing Syria’s rich textile history. With pieces that range from flowing dresses to bridal couture, Zina’s collections are a fusion of local craftsmanship and contemporary styles, earning her acclaim at prominent fashion shows across the Middle East.

In summary, Syria’s clothing brands offer a beautiful tribute to the country’s culture and artistry. Each brand stands as a testament to the dedication of Syrian artisans and designers who, through their work, preserve traditional techniques while appealing to modern tastes. These brands not only enhance Syria’s global presence in fashion but also reinforce its artistic legacy.