Author: Admin

Everyone has their favourite clothing brand, and in New Zealand, there are plenty to choose from. Whether you like:

• The latest styles
• More classic designs
• Or vintage items

There is a clothing company out there for everyone. Here are some of the top clothing brands in New Zealand.

Huffer

Huffer is a well-known clothing brand in New Zealand. It was founded in 2001 by Luke Meier and Dean Fisher, who wanted to create “clothing for the lifestyle of an active city dweller”.

Huffer has stayed true to its mission statement over the years, continuing to release new products inspired by the New Zealand lifestyle and culture. Huffer is known for its simple yet stylish designs, with a focus on high-quality fabrics.

The brand has become so popular in New Zealand that it’s sold through multiple retailers across the country, including Rebel Sport and Your Army. Huffer also has stores in Auckland City, Wellington Central City, Christchurch Mall & Dunedin.

There are currently seven different huffer stores across New Zealand: three in Auckland, each in Christchurch City, Wellington Central City, Dunedin & Rotorua. Their products can be found online on the official website but may only be shipped within New Zealand.

Stolen Girlfriends Club

Based in Auckland, New Zealand, Stolen Girlfriends Club is a multi-label store that stocks all the newest lines worldwide. The clothes are available in sizes XS – XXL, and women’s dresses are affordable. It is known for its edgy, rock-chic style. In addition, it offers online shopping and ships worldwide.

Stolen Girlfriends Club has clothes for men and women, including t-shirts, dresses, jeans, shorts and accessories such as belts or bags. They also offer hair gel that comes in different scents like pineapple & coconut milk or fresh watermelon. In addition, the brand specializes in dainty accessories that women can wear daily to complete their looks.

Karen Walker

Karen Walker is a clothing brand that is famous for its unusual designs. They are primarily known for their exceptional attention to detail and various fabrics in each design. The Karen walker collection also includes accessories, bags, shoes, watches and jewellery.

Their flagship store on Queen Street has become an Auckland landmark where you can also find various designer pieces from other brands.

Lonely

Lonely is a famous clothing brand in New Zealand. It is known for its wide range of clothing that can fit any fashion style or taste preference. Lonely was started by two sisters who wanted to create a more personalized shopping experience for customers to find exactly what they were looking for, instead of being limited to the options offered at most other stores on the high street.

Lonely was born out of a desire to change the way people shop and help them look good without breaking the bank, turning two sisters into successful businesswomen. There are many great clothing brands in New Zealand, but Lonely is one of the most popular by Kiwis on more than one occasion!

Storm

Storm is one of the leading brands in New Zealand. The company was founded by two brothers who believed that they could create a better t-shirt than those currently on the market. They launched their first product, Storm’s original T-Shirt, in 2005 to much critical acclaim and commercial success. Now with over 100 products available online and a retail presence in New Zealand, Storm is one of the top clothing brands.

Commoners

The Lorde Collection by Commoners is a fashion brand established in 2014. This clothing company has become one of the most popular brands in New Zealand and Australia. They focus on comfort and style. Their fashion pieces get inspiration from Australian and New Zealand street styles, music festivals, art installations, and the relaxed coastal lifestyle prevalent in both countries.

I Love Ugly

I Love Ugly is a clothing brand that was created in 2002. Since then, they have grown to be one of the top brands in New Zealand. For those living or travelling there, I Love Ugly has several locations where you can shop their products.

This includes Auckland Central and Ponsonby. They also offer online shopping for those who cannot make it to one of their locations. I Love Ugly offers a wide range of clothing and accessories perfect for any season or occasion.

They have both men’s and women’s collections, as well as children’s options. You can find anything from shoes to dresses, pants, skirts, hats and more! In addition to fashion items, they also have a line of accessories, such as watches and sunglasses.

I Love Ugly has a unique style that makes them stand out from other brands. The clothes are bright and colourful with interesting patterns that you won’t find anywhere else. They offer items for all different styles, including streetwear, formal wear, grunge or vintage-inspired clothing options.

In particular, they are well known for their range of t-shirts. In addition, they offer both plain and printed options, making it easy to find something that appeals to you!

Trelise Cooper

Trelise Cooper is a kind of brand that all the people in New Zealand love. It has so many collections for women and men that are unique, stylish and comfortable to wear. The fabrics used here are also soft and skin-friendly.

Trelise Cooper was established in 1981 with its head office situated in Auckland City, New Zealand. Its products also get exported to different countries around the world. There are too many collections for everyone in Trelise Cooper; whether you are a man or woman, they have their collection according to your needs and wants.

The most important thing is that all of its products are very reasonably priced so anyone can afford them easily. They mainly focus on making their clients happy and satisfied.

Company of Strangers

Company of Strangers is a clothing brand that is popular throughout New Zealand. They have various products for all genders and ages, including casual wear such as t-shirts, hoodies and polo shirts to more formal items like suits and jackets.

Company of Strangers’ prices range from $20NZD – $400+ depending on the type of item you are buying; for example, you can get a pair of jeans from $90NZD or just under $60USD.

Company of Strangers offer free worldwide shipping on all purchases over $200NZD, and they also offer a returns service. All items are made from 100% pure cotton with high-quality stitching to ensure that your item looks excellent for a longer period.

Working Style

Working Style is one of the most popular clothing brands in New Zealand, having gained a large following of loyal customers who love their softshell jackets and base layers. With a history in mountaineering, the brand has developed its distinct style over the years.

Kate Sylvester

Kate Sylvester is a well-known and popular clothing brand in New Zealand. It is well known for its high-quality fabrics and unique prints to make stunning styles that are as comfortable as they look good.

Unlike many other brands, Kate Sylvester has a vast range of different types of clothes – from casual wear such as T-shirts to evening gowns and stylish dresses. The Kate Sylvester brand is famous with women of all ages, and it has a very loyal following among celebrities.

My Boyfriend’s Back

My Boyfriend’s Back is a famous brand of clothing sold in stores all over New Zealand. This brand has been the most popular since the 1980s and continues to be a favourite today. Many people wear it, both young and old, as well as some celebrities.

Nom*d

Nom*d is a clothing brand known for its quality men’s and women’s fashion. They are in Auckland, the largest city in New Zealand. Nom*d was started in the 1980s by two fashion designers. They wanted to create a clothing brand focused on high-quality fabrics and designer style at an affordable price (Kako).

Nom*d has grown into one of New Zealand’s most popular brands because they offer fashionable clothes for men, women, children, and the home. Nom*d has over 28 retail stores all around New Zealand, including Auckland and Wellington.

They also have an online store that ships to many different countries (Kako). Nom*d offers clothes for any season or occasion. Their styles include dresses, skirts, blouses, pantsuits, coats, tops & tees, sweaters, shorts & jeans, skirts, and dresses.

Adrienne Whitewood

Adrienne Whitewood is a fashion designer who started a company called Adrienne Whitewood ltd. The brand is known for its luxury knitwear made from the finest merino wool, cashmere and silk blends with hand embroidery details.

Adrienne Whitewood’s signature pieces include long and short silk dresses, soft cashmere cardigans and chunky knit scarves. Most recently, Adrienne launched her new evening wear collection with a glamorous black-tie event at the Langham hotel in London.

The brand has also expanded into accessories such as hats and gloves, sold in over 50 of the world’s finest stores. Adrienne whitewood ltd. is an iconic fashion brand with a reputation for quality and style, which you can find at leading department stores across New Zealand, including Smith & Caughey’s, David Jones, Ballantynes and Harrods.

Deadly Ponies

Deadly Ponies is a New Zealand clothing brand that was founded in 2015. The company is based out of New Zealand’s capital city, Wellington and has been rapidly growing since it first started!

It all began with a group of friends who wanted to create some awesome t-shirts together. They had a few different designs and tried to sell them on some of the local markets. After moving from market to market, they eventually settled down in Wellington’s famous Vivian Street Market, where you can still find deadly ponies today!

Since then, their clothing line has been increasing, with new products released almost every month. Deadly ponies is known for its bright colours and unique designs inspired by pop culture. In addition, they have t-shirts with the logos of popular video games like Minecraft and t-shirts featuring cute animals such as cats!

Kathryn Wilson

Kathryn Wilson is a famous brand in the fashion industry. It is very famous in New Zealand, Australia and other countries of the world. Many people like to wear Kathryn Wilson clothes because they give them a unique style statement at low prices. If you also want to look stylish yet comfortable, it would be best for you to go through this brand that has varieties of dresses for you.

Many people like to buy Kathryn Wilson clothes because they are available at low prices, which is impossible with other expensive brands. In addition, this brand has all types of garments, including tops, skirts, jeans, and others. As a result, customers have plenty of options before them when buying different kinds of dresses at a single place without going anywhere else.

Zambesi

Zambesi is the epitome of luxury fashion. It has international recognition for its unique design and style, with each piece intricately crafted to perfection. Zambesi has been making waves in the industry since Michelle Woodmansey first launched it in 1989 on Auckland’s High Street.

World

World is one of the famous textile brands in New Zealand for its quality and fashion. The company specializes in making clothes, bags, shoes and more. They also have their fashion line.

The company headquarters are out of Auckland, New Zealand, with over 300 retail outlets all across the country. The stores offer a variety of products for men, women and kids.

Alexandra Owen

Alexandra Owen is an emerging fashion label that has recently gained popularity, with celebrities like Kendall Jenner wearing their designs on the red carpet and around town.

Alexandra Owen is a top clothing brand in New Zealand because of its luxury designs and extensive range of apparel. Their 2016 summer line features the best pieces from Alexandra Owen, with bold stripes and bright colours that are perfect for any occasion this season. Alexandra Owen also features an extensive range of accessories, including bags and jewellery.

Okewa Rainwear

Okewa Rainwear is a family-owned and operated company in New Zealand. They make high quality, great fitting products for men and women designed to be comfortable under any conditions.

Their rainwear is windproof, water-resistant and highly breathable. The outer layer sheds moisture in the form of droplets while maintaining a comfortable air space next to your skin, so you stay dry by keeping vapour out with its durable waterproof membrane.

Okewa also makes high-quality casual wear for men and women, which provide warmth in winter and protection in the summer seasons. Their range of products can keep you dry, warm and comfortable when travelling during all four seasons. Buyers have praised their knitwear for its excellent quality at a very reasonable price point.

Mandatory

Mandatory is one of the top clothing brands in New Zealand at this time, with many people loving their products and recommending them to friends and family members. They offer free returns, a bonus for shoppers who aren’t sure about sizing or quality before purchasing from them online.

Mandatory is a clothing brand that has been around for quite some time now, and they have always offered quality products at excellent prices. Many people who purchase from them are pleased with their clothes and the service they receive when shopping online.

Lucilla Gray

Lucilla Gray is a famous clothing brand in New Zealand. Lucilla Gray provides luxury and classic women’s fashion designed to be both timeless and on-trend for the modern woman. Lucilla Gray was founded by Julie Gray, who created her clothesline after being disappointed with what she could find at retail stores, which was either too conservative or didn’t fit her sense of style.

Lucilla Gray has made a name for itself in the fashion world by creating classic pieces worn on many different occasions and seasons, like their signature silk shirt dresses and cashmere sweaters. Lucilla Gray also uses rich colours and luxurious materials to create beautiful and high-quality clothing.

Kowtow Clothing

Kowtow Clothing is a New Zealand-born brand, with offcuts from the fashion industry being used to create casual and comfortable pieces. In addition, it uses recycled fabrics wherever possible to reduce its environmental impact.

Kowtow Clothing sells several products made from recycled fabrics and materials designed to be casual, comfortable pieces. It also works with charities in New Zealand by holding events throughout the year that give back to organizations like The Animal House and Women’s Refuge.

Twenty-Seven Names

Twenty-Seven Names is a famous brand in New Zealand. The brand is renowned among customers because of the quality materials and affordable prices. The company also offers a wide range of products for people to choose from.

Twenty-Seven Names offer a large variety of clothing items. Some of these include t-shirts, jumpers, pants and fashion accessories like sunglasses and bags. The clothing is available in different sizes to fit all body types. As well as providing apparel for men, the company also has a large selection of products for women, including skirts, dresses and blouses.

Deryn Schmidt

Deryn Schmidt is one of the top brands in New Zealand. Over the years, Deryn Schmidt has built up their brand to be one of the best at what they do, creating high-quality clothing that appeals to customers across all demographics and age groups.

Deryn Schmidt believes in providing excellent customer service before, during and after your purchase, whether you’re buying online or in-store. They guarantee that their customers have a pleasant shopping experience with them and, most importantly, leave them satisfied with what they purchased. Deryn Schmidt is a brand you will know by name after just one purchase from them because of their fantastic customer service and top quality clothing!

Salasai

Salasai is a clothing company that focuses on making the most effortless pieces for women. Each piece is designed in New Zealand with incredible attention to detail, ensuring it will last you season after season.

The brand was started by sisters Lucy and Mandy Hartman, who have travelled extensively through Europe. They noticed how much effort people put into dressing up and wanted to bring those looks back home with them and make it more accessible for women.

Caitlin Crisp

Caitlin Crisp is a brand in New Zealand that aims to be different. Caitlin Crisp is made up of an ever-expanding collection of everyday basics, with a focus on quality fabrics and timeless cuts – leaving you constantly feeling great in your clothes.

The brand is available at some major retailers around New Zealand, including Farmers, Briscoes, Ballantynes and Hide & Seek .Caitlin crisp is also available online at various stores, including ASOS and The Iconic.

Georgia Alice

Georgia Alice is an online store that sells clothing, shoes, accessories and even homeware. The top brands they have are Adidas Originals, Everlane, COS & Herschel Supply Co. They ship to New Zealand for free when you spend over $100, or international shipping rates start at $12. Georgia Alice also allows you to shop by category, including dresses, denim, coats and more.

Jojo Ross

Jojo Ross is a famous designer and retailer of women’s clothing. It is one of the best selling brands in New Zealand, with nine stores across four cities: Auckland, Wellington, Christchurch, Dunedin. The company was established in 1991 by Josephine Rossiter as a single boutique store on Ponsonby Road in Auckland City before expanding to multiple retail outlets throughout New Zealand.

Jojo Ross’ most popular items are dresses, skirts and shirts for women of all ages. The company also focuses on accessories such as handbags, jewellery and shoes that can compliment any outfit from Jojo Ross’. There is something here to suit every woman’s fashion taste!

Meadowlark 

Meadowlark is the best place to buy clothing online in New Zealand. Whether you’re looking for a new dress, some jeans or underwear, meadowlark has it all. You can buy the latest fashion trends or classic styles with ease on meadowlark! Plus, you’ll find great deals every day.

Papa clothing

These clothing brands are unique and would be high up on the list for anyone looking to purchase new clothing in New Zealand. They all have excellent quality, prices, styles, colours- everything that you could want!

When it comes to fashion, everyone has the right to be choosy. The clothes you wear make a statement about the kind of person you are. They give a hint towards your morals and ethics and how your view yourself in the world.

Clothing can also be used as a way to make a social impact on business and the world. You can buy clothes that support sustainable projects or the local community as well as a range of other things. Clothing is no more just simply about function.

There is a whole sociopolitical aspect to consider as well. No one likes to think that their gown has been made by a ten-year-old girl in a sweatshop, for example. For those of us living in Hong Kong, we feel no differently.

Luckily there are plenty of fashion choices available and many different shops and boutiques both on the streets and online for us to choose from. It does not matter what your style or political angle is, there is something for you. Below we have listed some of the top clothing brands in Hong Kong:

Sau Lee

This fashion label prides itself on the fact that its inspiration is born out of the city itself. The rich, diverse multicultural heritage of Hong Kong has itself created this fantastic little label. It is a brand designed especially for the strong, eclectic, and bold women who inhabit this vibrant city, who need clothes to match.

The pieces it offers have that timeless yet chic appeal, from flowing gowns to something a little more devious, if you have an occasion, whether a fancy ball or a vacation in the tropics, Sau Lee has you covered.

What’s more, Sau Lee’ has a broad range of sizes too. Instead of favouring the extremely petit, women of all shapes and sizes are catered for. We all deserve to look this beautiful once in a while.

AmenPapa

AmenPapa was created by the designer Salina Yam who has a strong philosophy for the purpose of clothing, that it should empower us and express who we truly are. To Yam, clothing is the physical manifestation between the thin border of the inner and outer worlds and she wanted to create a brand that expressed this.

Yam herself turned to Christianity after a hard period in her life, and this has helped her mould her ability of self-expression. She uses her understanding of God’s message to create a fun and uplifting fashion label for all to enjoy and stand for something we believe in.

And her adherence to her philosophy and religion is certainly paying dividends in the display of high-end fashion in AmenPapa. With whimsical pleated skirts, playful slogans on t-shirts, cool embroidery, and a display of meaningful and deep messages designed to hit a nerve.

Yam certainly leaves nothing wanting with her combination of beautiful aesthetic and philosophy. She is even enjoyed by famous faces such as Vanness Wu and Jay Chou, which is a great selling point.

EDIT

This is a Hong Kong fashion brand that exists simply for the joy of dressing up. It is a contemporary and minimalist label with a hint of romance and fun. Its showcases pieces are timeless essentials that every woman should own.

When you don a piece of clothing from EDIT you are immediately transported to the realm of drama and spirited womanhood. The label was founded by two lifelong friends as a strong concept store, and this vision is materialised on every piece.

With a mix of patterns, or block shades with a subtle hue on dresses, tops, trousers and skirts, among other things, you are sure to find a suitable item for the occasion you are looking for.

WEAT

This ultra-modern bag and accessory fashion brand is for the naturally sociable, gregarious woman with bold fashion, which is designed to make a statement. The name itself WEAT means “We Eat Avocado Toast,” and is ready to entice those brunch eating, health-conscious millennials.

It is all about the go-getting woman who does not take no for an answer. These bags and accessories match her passion and can-do attitude. WEAT’s iconic multifunctional “toast bag,” was created by Nina Sieber with the fast-paced, busy, city living lifestyle in mind.

The triangle clip was specially designed to allow their handbags to transition between a belt-bag, cross-body bag, clutch, and clip-on mini. Every convenience has been catered to. If you like heart shapes, tassels, golden chains, straps, and more, WEAT has you covered.

Harrison Wong

Harrison Wong made a fantastic first impression when he won the quite prestigious Hong Kong Young Designer’s Contest as well as the Japanese Grand Prix Contest. These accolades solidified his name as one of the best new designers around.

After competing in these competitions, he studied a Master in Fashion at the London College of Fashion. This is where he was really allowed to begin fully expressing his creative passion. He now designed fantastic contemporary clothes ranges for men.

Harrison Wong the brand showcases cool, urban, edgy and inspiring clothing with that modern classic feel and stunning tailoring build to perfection. He leaves nothing to chance. His clothing range actually has that unisex appeal with outwear and textured separates.

Ziztar

This is a bold and contemporary fashion label for women and girls, with a ready-to-wear head-turning attitude that is both fun and unique. It is a brand that was invented by two sisters who wanted to create something fairly unusual in the market today on all clothing.

They wanted thor style to show an incorporation of various patch designs, with other whimsical embellishments as well as quirky graphics. If you are looking for something that screams different, this is the label you have been waiting for.

Even celebrities such as Katy Perry have been known to don these quirky and playful clothes. Think ruffled t-shirts, bold patterning, asymmetrical dresses and even elegant peplum tops.

Basics for Basics

This clothing range is centred around the idea of sporty, elegant, and minimalistic clothes created in an ethical way. All their products are made with extreme care taken to ensure that every stitch has been sewn with fabric that was either surplus to requirement from elsewhere, or made of organic cotton or some other sustainable material.

This means that this brand has come up with some of the best solutions to dealing with their carbon footprint and put these solutions into everyday practice. This is a business model that may well be replicated elsewhere by more and more brands as the push to zero-carbon accelerates.

If sustainability is an issue that resonates with you, Basics for Basics is the clothing range for you. Not only is the focus on sustainability, but they have not lost sight of high-fashion in the process. The collection is beautiful and stylish, designed for everyday wear for all you women out there.

Yeung Chin

Yeung Chin uses his fashion brand to explore the boundaries between the artistic pursuits of high-end fashion, performing arts, and sound. This is a brand with a strong ethos in rule-breaking, and you will love it. Essentially Yeung Chin sees fashion as a way of expressing art and artistic sensibilities.

Walking down the street does not have to be simply that. It can be a sign or a symbol of something far more meaningful and deep. This is his statement piece and conceptual clothing philosophy. By deliberate avoiding of the normal and conventional aesthetic sensibility, his label favours the avant-garde, with experimental yet comfortable designs.

Despite the strong philosophical concept, his clothes are still easygoing and ready to wear. His pieces are bold, with boyish silhouettes. He combines asymmetrical layering with a flair for the unexpected when it comes to draping.

You can clearly see the performing art inspiration behind the label, and it is no wonder that he has actually designed costumes ready to be worn by the City Contemporary Dance Company. He does not only deal in clothing, think fantastic accessories too, for a fully rounded design platform.

Victoria

If you are or want to be, a part of Hong Kong’s vibrant skating scene, this is the brand for you. A concept created by skaters for skaters, Victoria and is helping rejuvenate skating in Hong Kong. The brand incorporates in its fashion the love of creative pursuits, music and art with a mixture of classic and contemporary designs as well as old school motifs, and Asia’s more eccentric sensitivities.

They have various exhibitions exhibiting psych blues imprints and fantastic skating photography, which really give a feel for the image they want to portray. With this brand, you are guaranteed something truly unique.

The unisex nature of Victoria appeals to members of the community who are interested in artistic and creative expressions, with a focus on silhouettes and trendiness. If this is what whets your appetite, you can find Victoris online or in-store.

Rcano

This Hong Kong-based menswear fashion label was founded by the Mexican brother-sister team Rafael and Tamara Raya Cano in 2014. Rcano began life as a shirt and collar brand, but due to its overwhelming success, it has upgraded to all things male fashion, both clothing and accessories.

It is now a classic menswear label that effortlessly combines colourful and vibrant aspects of the founders Mexican heritage with a much more sophisticated and chic Asian bent. Rcanos speciality is all around using various prints, designs, colours, textures and fabrics to create a clothing range that is both stylish and chic as well as being comfortable.

All this goes together to make Rcano one of Hong Kong’s most sought after and distinctive menswear brands. When you take a look at their store online, you can see why they quickly escalated from a simple one aspect brand to a multi-aspect.

In addition, you can easily have a tailor-made service from Rcano, where you have the ability to personalise every aspect of your suit to match your individual style and tastes. If you are a modern man in the city looking for something unique, sophisticated and practical to boot, this is the brand for you.

Mase

The website address depicts the words Mase Artworld, and for good reason, art is something this brand hold very dear. Their range of bags and accessories are essentially an opportunity to express art and colour merged with vibrant high-end fashion.

MASE prints are a way for MASE to depict the story of Hong Kong as seen from the perspective of a lifestyle artist. It is clear from the imagery of the pieces that Mae Kwan – the designer – has a background in architecture as well as music. All this is captured in the brand’s unique and captivating imagery.

The company is now separated into three different branding lines, MASE – the original and signature brand which showcases their luxury handbag lines including clutch and shoulder bags among others, MASE Resort, which is more along the line of causal pieces for holiday resorts, and MASE Lifestyle which is a collection of home decor pieces which are definitely designed for the bold statement you are after. MASE can create bespoke pieces to orders. Just visit the store online and take a look for yourself.

Sketcharound

Sketcharound is a brand with a philosophy around creating clothing with originality that surpasses the limited thinking of gender. It also weds into its concept fashion the idea of simplicity as well as delicacy.

Ultimately this is a gender-neutral brand that will appeal to a wide range of thinkers and fashion gurus alike and was founded by the Hong Kong fashion designers Priscilla So and Kan Yuen Wai. As well as its gender-neutral ethos, the brand has the core belief that these fashion statements should be easy to wear and very practical to boot, which is why there is a focus on the everyday.

We should all be able to look our best no matter the occasion or circumstance. In addition, there is a strong focus on sustainability and the reduction of our carbon footprint. When you think Sketcharound, think reinvention and simplicity. Think wide-legged trousers, beautiful tailored mini skirts and anything at all that you can think of in oversized fabrics.

Black Coral xo

Black Coral xo offers its customers a wide range of beautiful and feminine clothing and accessories that are both sexy and fun. This stunning modern brand was the brainchild of two childhood friends with a love of travelling and a dream of creating quality fashion with a bohemian, playful, and holiday-esque feel.

Fed up with the ordinary fashion they saw day in, and day out, they wanted to create something more, with a unique and ultra-modern feel that could make any woman feel sexy and playful. This is a dream that became a real story, which can inspire every woman. Block Coral xo is the perfect choice for any occasion.

Its warm winter collection creates the perfect offset to its focus on its Australian beach parties aesthetic and holidays in the Sun. You are guaranteed to find something you live in this range.

Float Captain

The clue really is in the name of this brand. Float Captain was created and developed by a group of friends who wanted to create something for those in Hong Kong who lived that surfer lifestyle. Their philosophy is based on the concept of simplicity and fun, something easy going and beachy that matched the personality of their intended customer base.

They have been sure to put their own Hong Kong inspired spin on their clothing range by incorporating local and quirky surfing graphics. This means that the area, culture and urban landscape of their native Hong Kong is an essential part of the creation process.

These are people who really know their audience. Their brand was also inspired by the popular Hawaiian and Californian functional range of boardshorts, t-shirts, and surfer-wear. Their clothing range is for both men and women and displays at times a more subtle approach to their surfing artistry. If surfing is your sport, or even if it isn’t, Float Captain will be able to inspire you.

TwS (Twisted Sisters)

This is a label that exudes attitude and that cutting urban edge. It was created to show off the personality of its wearer and highlight the inner world and the feminine spirit. TwS Twisted Sisters is a fun and edgy brand for the modern woman founded by the Hong Kong-Canadian Maria Mak.

The range palsy with clever tailoring, graphic silhouettes, sleek and sophisticated fabrics to really enhance all that it means to be a woman. The brand incorporates a fun merging of twists and asymmetric designs and pleats, as well ad complete head-to-toe pastel colourings.
This will appeal to anyone who wants something weight that exquisite taste. There is also a seductive lingerie section which is high-quality and expectation guaranteed.

Beam Bold

This brand is called Beam Bold for a reason. With bright block colours and stunning patterns, you will definitely find something to liven up your wardrobe. This brand was created with striking colours at the heart of its philosophy, as well as ensuring that there is something for every woman and girl, no matter what their shape and size.

Its influences include the beautiful native African dress as well as incorporating Caribbean tones in its design. We all deserve something this vibrant and striking to really make an entrance.

Another key aspect is their strong commitment to a sustainable approach to textile and clothing manufacturing. Their designs are open to being mixed and matched, which can help you make an individual statement.

Ekam

If you want something that offers a little taste of India, then Ekam is your go-to. Their stunning prints combine that nostalgic Indian feel with a more modern psychedelic edge. The clothes simply exude soul and offer the wearer a huge chance to express their true femininity.

The patterns are beautiful, expressive, and, more importantly breathable – very necessary for hot city living. Such thought and consideration can be seen as though it were a spine running through their entire collection, from expressive tops, cotton bottoms, and relaxing dresses, and more.

Why not check out their collection online, where everything they have can be found. What’s more, Ekam is associated with helping create a more sustainable planet for everyone. So, if sustainability and caring for the environment is an issue you feel strongly about, then Ekam may be what you are after.

Femance

Website: https://www.femance-official.com/

The name of this brand, Femance is an amalgamation of the words Feminine and Romance and that just about sums it up. This brand is all about offering its customers the best quality leather pieces without the extreme price tag you find elsewhere.

Their stunning array of handbags are uniquely inspired and designed to give the wearers a sense of individuality, style, sophistication, inspiration, and romance. All that in one bag! This modern brand was created by two long term friends who felt they needed to give something back to society with their shared dream of beautiful handbag aesthetics.

And they have really made a statement with Femance. This strong and versatile collection displays something clearly unique with an abundance of deep earthy tones and elegant designs. The range is more or less poetic, and any woman out there who wants something to highlight their individual personality needs to acquire one of these pieces.

Fashion is a multibillion-dollar business, not just in Germany, but everywhere throughout the world. However, for Germany itself, when it comes to eCommerce, clothing and fashion are among the country’s most significant marketplaces. So, which brands are most popular in Germany? Here are some of our findings.

C&A

C&A is a fast-fashion retail clothing store network with its main European hubs in Vilvoorde, Belgium, and Düsseldorf, Germany. It has retail outlets in many European countries. It only serves the most important Asian, North American, and South American markets. C&A’s brands include:

• Angelo Litrico
• Clockhouse,
• Rodeo (ski and snowboard apparel)
• Yessica and Yessica Pure
• Avanti
• Canda
• Palomino
• Your Sixth Sense
• Westbury
• Here+There,

Clemens and August Brenninkmeijer founded the company in Sneek in 1841 as a Dutch textile firm, naming it after their initials. Bernard Joseph, Clemens’ son, started selling in Amsterdam in 1906, and by 1910, the Netherlands had ten stores.

H&M

H&M is a Swedish multinational apparel retailer renowned for producing fast-fashion clothes for men, women, adolescents, and children. As of November 2019, H&M operates in 74 countries, with over 5,000 shops operating under different corporate names and 126,000 full-time equivalent employees.

Erling Persson established the business in 1947 when he launched his first store in Västers, Sweden. Hennes (Swedish for “hers”) was a store that only offered women’s clothes. In 1964, a shop opened in Norway. Persson purchased the hunting gear store Mauritz Widforss in Stockholm in 1968, which resulted in the addition of a menswear collection to the product line and the name change to Hennes & Mauritz.

FALKE

FALKE first started back in 1895 when Franz Falke-Rohen, who had been working as a seasonal knitter to supplement his roofing business during the winter months. FALKE was originally a craft company, spinning its own yarn and making popular socks that worked in both the cold winters and for those who were more active during the summer.

Franz’s oldest son, Franz Jr, took over the small knitting business in 1902 and managed it through the turmoil of World War I. By 1918, Franz and Franz Jr had found – and then purchased – the Wool and Hair Yarn Spinning Mill in Schmallenberg (which would become FALKE Yarns later on), laying the foundation for the establishment of today’s group of companies.

Today, FALKE, a family-owned business, is a global fashion brand specialised in luxury socks, hosiery, and clothing for men and women.

Marc Cain

Marc Cain’s main love is fashion, and it has been for the last 47 years. Since 1973, they’ve come a long way in terms of what they do, how they do it, and how popular they have become.

As a family company, they are globally successful and the industry leader in the luxury women’s clothing sector. Marc Cain has always been a supporter of German fashion and prefers to produce in Germany.

Impressive knitwear designs that demonstrate their quality skills and are produced in the company’s headquarters in Bodelshausen are among its highlights. Marc Cain’s styles are distinguished by a particular tension generated by the delicate interaction of various materials and shapes – vibrant, expressive, and straightforward.

Adidas

Adolf Dassler founded Adidas at his mother’s home in 1924, and he was joined by his older brother Rudolf under the name Gebrüder Dassler Schuhfabrik. The product that bought them fame was the spiked running shoe they created, which could be used in many different types of sports.

To improve the quality of spiked sports footwear, he moved away from hefty metal spikes and toward canvas and rubber. This made them much easier to use, and sportsmen and women started to buy them in droves.  Following a schism in the brothers’ relationship, Adolf founded Adidas, while Rudolf founded Puma, which became Adidas’ commercial competitor.

Adidas’ identifying symbol is the three stripes, which are utilized as a marketing tool on the company’s apparel and shoe designs. Dassler referred to Adidas as “the three stripes business” after purchasing the branding from Finnish sports company Karhu Sports in 1952 for the equivalent of 1,600 euros and two bottles of whiskey.

Zalando

Zalando SE is a German multinational e-commerce business headquartered in Berlin. Customers from twenty-three different European markets can purchase fashion and leisure items via the company’s portal.

Zalando was established in Germany in 2008 by Rocket Internet, Robert Gentz, and David Schneider. The name was chosen to play on the Italian term zalare (meaning “making jokes”). Zalando, which was inspired by the US online store Zappos.com, initially focused on the selling of footwear.

In 2010, the business expanded its range by launching in the Netherlands and France. It launched online shopping sites in the United Kingdom, Italy, and Switzerland in 2011. Zalando expanded to Sweden, Denmark, Finland, Norway, Belgium, Spain, and Poland the following year. Zalando expanded its operations outside of Germany in 2012, providing delivery to Austria.

Zalando has been a European digital platform since 2013, following in the footsteps of IT firms from the East, particularly China. Zalando began transforming itself into a digital shopping mall, enabling fashion houses and shops to generate sales via the Partner Program as well, sometimes with little involvement from Zalando. Zalando extended its partnership with physical shops in Germany in February 2018.

Hugo Boss

Hugo Boss is a market leader in the premium sector of the global clothing industry. 13,800 (approximately) people work around the globe to ensure that Hugo Boss constantly provides the finest service to their clients, from collections to customer service.

Hugo Boss men’s and women’s clothing collections include not just business wear, casual clothes, and athleisurewear, but also exquisite eveningwear for special events. The idea behind this is that those buying these items should be appropriately clothed in every circumstance and for every occasion, no matter what the day brings.

Shoes, accessories, and licensed goods such as perfumes, eyeglasses, and watches round out the collection. Hugo Boss had revenues of EUR 1.9 billion in the fiscal year 2020.

In addition to its product line, Hugo Boss is renowned for its events, marketing, and collaborations, which strengthen the market positioning of the two brands, BOSS and HUGO. Shows at international fashion weeks, art prizes, worldwide exhibits, sponsorship of sports events and elite athletes, and much more are examples.

Luisa Cerano

This German label, which is part of the Stuttgart-based Hauber Group, has an impeccable history. Established by Ferdinand Hauber in 1870, the main business is being managed by the same family today, demonstrating the Leuthe dynasty’s competence.

Members of the fourth and fifth generations of the founding family, Walter, Michael, and Jürgen Leuthe, occupy important managerial roles at Hauber, which also owns the Sporlastic Orthopaedics brand.

Luisa Cerano made its debut in 1998. Although the label was not founded by an Italian woman, the name evokes the company’s aim to appeal to ladies seeking European elegance. The initial collection, which consisted only of knitwear, was such a hit that the business decided to expand, adding trousers, shirts, and jackets to offer a complete variety of easy-to-match items. Luisa Cerano is now one of the most popular brands among women aged 30 and above.

Puma

Puma SE, marketed as Puma, is a German multinational company based in Herzogenaurach, Bavaria, Germany, that develops and produces athletic and leisure footwear, clothing, and accessories. Puma is the world’s third-biggest sportswear company. Rudolf Dassler established the business in 1948 and it is now headquartered in Herzogenaurach, Germany.

Puma has been a publicly traded business since 1986 when it was listed on the Frankfurt Stock Exchange. Kering (previously Pinault-Printemps-Redoute or PPR) controls 16 percent of the company, while Artemis SA, Kering’s biggest shareholder, owns 29 percent. Bjorn Gulden, a former football player, has been the company’s CEO since 1st July 2013. Puma SE employs over 13,000 people globally and sells its goods in over 120 countries as of 2017.

Birkenstock

History and tradition are important features of this business that dates back centuries. Birkenstock is deeply rooted in the beautiful skill of producing high-quality, healthy shoes. Since 1774, Birkenstock has been handing down this commitment from generation to generation. As a result, the durability, luxury, and support are unparalleled.

The company’s original aim was to create shoes that supported and moulded the foot, as opposed to the flat soles of the majority of footwear at the time. The Fussbett (footbed) was developed in 1896, and by 1925, Birkenstocks were widely distributed across Europe.

In 1966, Margot Fraser was the first to bring Birkenstocks to the United States. They were sold at health food stores in the US and therefore were linked with hippies in the 1970s. The EVA, an ethylene-vinyl acetate rubber sandal, was launched in 2015 as a less costly substitute to the original cork Birkenstock.

Birkenstocks have made many cameos in the world of haute couture, with designers putting their own spin on the footwear. Phoebe Philo created one of the most well-known designs. This sandal is popularly known as the “Furkenstock” since it is constructed of Birkenstock’s Arizona and a mink-covered footbed.

2021. Catterton, a private equity group backed by Bernard Arnault’s LVMH, has agreed to buy Birkenstock, a German footwear manufacturer, for about €4 billion in February 2021.

Thomas Sabo

Thomas Sabo is a worldwide leader in designing, selling and distributing jewellery, timepieces, and cosmetic goods for men and women. The company’s driving factors are a passion for fashion and a desire to create unique, expressive accessories.

Extensive care is given in the development of trend-oriented patterns ranging from classic and elegant to extravagant and edgy. This, together with the highest product quality requirements, are the defining features of the Thomas Sabo universe.

The love knot, skulls, leather bracelets, and feminine infinity rings, among other expressive and iconic designs from the ladies and men’s collections, have achieved cult status in the Thomas Sabo product world and are highly sought among consumers worldwide.

Thomas Sabo was founded – by Thomas Sabo himself – in 1984. By 1998, in Frankfurt, the first unique Thomas Sabo stand-alone shop opened. Many stand-alone shops in excellent locations, as well as shop-in-shops in major department stores, were created in the years that followed.

Mytheresa.com

Susanne and Christoph Botschen established the Mytheresa online shop in 2006, which is affiliated with the multi-brand store in Munich. Their inventory includes high-end clothes, shoes, purses, and accessories from premium designer labels such as Bottega Veneta, Burberry, Fendi, Gucci, Moncler, Loro Piana, and many more.

Mytheresa is a global store that works in eight languages: English, German, French, Italian, Spanish, Arabic, Chinese, and Korean. Mytheresa debuted a kidswear line in January 2019, followed by Mytheresa Men in January 2020.

Mytheresa filed an IPO on the New York Stock Exchange in January 2021, with a valuation of $2.2 billion; on the first day of trading, the valuation rose to $3 billion.

Escada

Escada SE is a high-end women’s designer apparel business based in Munich, Germany. Regent, L.P., an international private equity group headed by investor Michael A. Reinstein, owns the company.

Margaretha Ley, a designer, established the business in 1978. It now sells trendy accessories as well as ready-to-wear. Escada SE works in 80 countries and has 600 places of sale globally as of 2017. The premium fashion company employs about 1,500 people worldwide, including offices in Milan, Paris, Tokyo, London, Beverly Hills, and New York City.

MCM

MCM Worldwide is a leather luxury goods company that was established in 1976 as “Michael Cromer Munich.” Cognac Visetos, the brand’s trademark logo-printed material, appears on many of its items.

Its brass plate emblem can be seen on all legacy collection bags and most goods; each brass plate has a unique number at the bottom. MCM distributes its goods via wholesale accounts, franchises, and independently owned and managed shops.

The MCM label was famous in the 1980s for being rather flamboyant. In 1993, at the height of its success, it had 250 outlets globally with revenues of $250 million. Following a German tax probe into Cromer in 1995 for suspected tax fraud, banks and investors lost confidence in MCM’s financial soundness. The business was reorganized in 1997, and its shops and trademark rights were divided and sold.

Sungjoo Group, a South Korean retail company, bought the global rights to the MCM brand in 2005. Kim re-launched the company in 2006 with the opening of a new shop in Berlin. Following that, MCM reopened shops in New York, Toronto, Paris, London, Singapore, Tokyo, and China, among other places. MCM opened their biggest shop in Hong Kong’s Entertainment Building in 2011.

JOOP!

Joop! was established in 1986 in Hamburg, Germany, by German fashion designer Wolfgang Joop. Joop, who had been retailing fashionable clothing under his last name since 1981, built a successful licensing company that ultimately included premium womenswear, menswear, childrenswear, accessories, and home items.

He added an exclamation point to the name to differentiate it from himself as an artist. Joop! Jeans was launched in 1988. The business is well known for its extensive fragrance line, which debuted in 1987. Joop! Perfumes were launched to the American market in the mid-1990s, and its clothes were shown at New York Fashion Week and sold by American stores such as Saks Fifth Avenue.

Joop sells modern women’s and men’s clothing under the Joop! Collection and Joop! Casual brands, shoes and accessories, underwear (Joop! Bodywear), jewelry, watches (Joop! Time), perfumes, and a home collection (Joop! Living) are available at mid-range prices in Germany, Austria, and Switzerland.

The business has retail shops in Hamburg and Düsseldorf, as well as an online site and numerous outlet outlets. Joop! is a well-known brand in Germany, with 82 percent of the public aware of it.

Jil Sander

Jil Sander founded the business in 1968, and the first womenswear collection debuted in 1973, followed by menswear in 1997. Woman Pure, the first fragrance, was introduced in 1979. During that time, New York architect Michael Gabellini designed all of the brand’s shops.

Sander sold a one-third stake in the business for $56 million but maintained control over the voting shares when the company went public in 1989. Prada Group purchased a 75 percent stake in the business in 1999.

The fall/winter collection earned praise in May 2005. Prada sold the business to private equity firm Change Capital Partners LLP in 2006.

Onward Holdings Co. Ltd, a Japanese multi-brand fashion conglomerate, and its European subsidiary GIBO CO. S.p.A. paid about $244 million for the Jil Sander brand in September 2008. In 2008, the business signed license arrangements with Marchon Eyeglasses to manufacture and sell men’s and women’s eyewear, as well as with Albisetti to produce underwear and beachwear.

Triumph International

Triumph International is a Swiss clothing business that was founded in 1886 in Heubach, Germany. The headquarters of the company have been in Bad Zurzach, Switzerland, since 1977, and it has branches in 45 countries.

In addition to the Triumph brand, the company produces and distributes products under the Sloggi and AMO’s Style by Triumph labels. Since the 1960s, Triumph International has been a leading company in women’s and sleepwear. Shares in the German division were traded on the stock exchange until 2011.

Michael Braun and Johann Gottfried Spiesshofer established a corset business in Heubach (Baden-Württemberg) in 1886. They first hired six employees to operate the same number of sewing machines. In 1890, the business grew to 150 people, and their first exports were transported to England in 1894.

Only in 1902 did Spiesshofer and Braun register the Triumph brand, which was inspired by the Arc de Triomphe in Paris, to which International was subsequently added. Following the economic boom of the 1920s, demand for the traditional corset fell, prompting the firm to begin parallel manufacture of brassieres. Triumph International started manufacturing corsets in the 1930s.

In recent years, the business has grown through establishing additional locations and purchasing rivals. Triumph International bought Beldona, the largest Swiss lingerie distributor, in 2010 and subsequently acquired additional distributors in Mexico and the United States.

Triumph International AG, based in Munich, with which the firm’s German business is affiliated, was completely purchased by the corporation in 2011 by excluding minority owners; it has since been converted into a GmbH.

Bruno Banani

Bruno Banani is a German fashion business based in Chemnitz. Bruno Banani introduced a product line utilizing the eco-friendly fabric biophyl from Advansa with a class 1 Oeko-tex standard certification on 11th March 2009.

Cosmopolitan Cosmetics, a subsidiary of Wella, has the marketing rights to the Bruno Banani fragrances.

Buffalo

Buffalo is a clothing and accessory company owned by Buffalo Boots GmbH. It is probably best known for its footwear. The company’s headquarters are in Cologne, Germany.

Buffalo’s renown grew considerably with the popularity of their platform shoes, particularly in Europe, from the mid-1990s to the early 2000s. The Spice Girls, a British girl band, made the 10-centimeter platform model 1310-2 famous. A 20-centimeter platform was also included with the 1310-2.

Buffalo produces women’s shoes, men’s shoes such as dress shoes, western and biker boots, skate shoes, high heels, pumps, sandals, over knee boots, flip-flops, and other footwear, as well as shirts, jackets, trousers, skirts, hosiery, swimwear, undergarments, and compact luggage.

Esprit

Esprit Holdings Limited is a publicly traded company that produces Esprit-branded apparel, footwear, accessories, jewelry, and housewares. The company’s headquarters are in North Point, Hong Kong, and Ratingen, Germany (near Düsseldorf).

Esprit generated approximately €1.05 billion in global sales in the 2019–2020 fiscal year (as of 30th June 2020). Esprit has 225 retail outlets globally and sells goods to over 4,500 wholesale locations. In 30 countries, Esprit has over 234,000 square meters of retail space.

Other manufacturers are authorized to use the ESPRIT brand name. The company also owns the Red Earth cosmetics brand.

Let’s shine a spotlight on twenty Swedish brands you should know about if you are a Highsnobiety reader. Despite their relatively small population, it has a significant impact on the world of contemporary fashion, as we uncover in this article.As a result of Swedish corporations like Ikea and H&M making a significant international splash, in addition to designs by Acne Studios and Our Legacy being hailed as the new wave in Scandinavian design, the creative scene in Sweden has a lot more to offer than meets the eye.

In the United States, you will find passionate thinkers working to preserve and respect the nation’s storied design heritage, all while striving to innovate in their unique way.

Among the many reasons for the well-established fashion community in Sweden is the fact that it is a close-knit group of cities, particularly small ones like Stockholm and Gothenburg, in which regional successes can evolve and find a way to export. As recently as last month, McDonald’s Scandinavian arm introduced a line of new “Big Mac” clothing as part of a fashion attempt.

About Swedish Fashion

Swedish fashion features many renowned designers, including success stories such as Acne and Stutterheim, as well as favorites such as Totême and Rodebjer. Furthermore, we have to acknowledge that H&M is a global high street chain whose sister brands include Weekday, Monki, Cos, Other Stories, and Arket which are worn by people in over one hundred countries around the globe.

Sweden is a country that is often described as having a timeless, minimalist, and effortlessly cool sense of style. Among the most sustainable and clean designs in the world can be found within the work of Swedish designers. The Swedish fashion industry is known for showcasing the good quality, functional clothing, and layering, but we also love vintage clothing and denim.

Fashion Week in Stockholm

Founded in 2005 with the aim of making Stockholm and Swedish fashion more visible, Stockholm Fashion Week aims to promote Stockholm and Swedish fashion as a whole. Among the many attractions here is the opportunity to meet some of the rising fashion stars emerging in Sweden and to catch a glimpse of tomorrow’s biggest fashion trends.

Swedish Fashion: Your Ultimate Guide

There has been a change. Sweden’s tradition of fashion for everyone was overtaken by an entirely different philosophy: exclusive garments for the elite. Perhaps it began with the debut of the fashion pair AltewaiSomee in 2011, which exhibited a refined craftsmanship. Designers called it “un-Swedish” because it seemed so foreign. That kind of sophisticated style is unimaginable in a country like Sweden, where everyone knows everyone. Was this woman real? We’re diving into everything Swedish fashion in this guide, including denim brands, retro clogs, and designer splurges with links to their websites.

Top 20 Clothing Brands in Sweden

Acne Studios

Acne Studios has enjoyed a relatively short lifespan in the fashion industry and has performed multiple ventures, including the publishing of magazines, furniture, books, and exhibitions for both men and women.

The Swedish fashion label Acne Studios also operates flagship stores in Paris, London, New York City, Los Angeles, Tokyo, and Berlin, in addition to its headquarters in Stockholm. Through a refined approach and carefully executed brand communication, the brand has become one of the most recognizable brands in Scandinavia.

Using its innovative and trendy jeans collection as the starting point for its success, this fashion house is meeting with great success around the world. 100 pairs of the first collection were given to friends and acquaintances.

Acne Jeans, however, was born due to the incredible demand for jeans. In addition to fashion, Acne Studios makes shoes and accessories for both women and men. Norrmalmstorg square in Stockholm is home to the flagship store.

A bookstore in Stockholm that sells past Acne collections and resewn clothing can be found at Torsgatan 53.

Dagmar

Three sisters are behind this interesting label, Kristina, Karin, and Sofia, all sisters from the same family. They named the company after their grandmother, who was a seamstress herself and who was one of their greatest inspirations.

As the style resembles the Art Deco period in the 1920s and 1930s, you would be most likely to describe it as “arty chic.”. Dagmar is known for her high-quality tailoring, feminine clothing, and innovative, comfortable knitwear. Awesome Rags is one such retailer selling the product, located on Kungsgatan 47, Stockholm.

Filippa K

Founded by Filippa K in 1993, her company is one of the most successful in the Philippines. There are now more than 500 stores around the world that carry her products. There’s no better place than Filippa K to find the essence of Swedish fashion. The collections are characterized by simple, stylistically pure, timeless design crafted of high-quality materials while staying on the cutting edge of the fashion world.

Filippa K is a clothing and accessory store with a focus on timeless basics as its selling point. Scandinavian elegance is the hallmark of the brand, which comprises both men’s and women’s collections, striking a note of style and accessibility in equal measure which can be appreciated by all.

H&M

Despite its modest size, H&M is one of the biggest fashion chains in the world. The reason for Amazon’s success is largely attributed to its ability to quickly respond to the latest trends and to provide a wide selection of fashionable clothes at affordable prices. It is at the intersection of Drottningatan and Mäster Samuelsgatan, right in the heart of central Stockholm, that you will find the greatest selection of stores. You will also be able to find H&M’s head office here.

Happy Socks

Introducing Happy Socks, which has brought a much-needed splash of color into sock drawers around the world. In Sweden, Happy Socks is a company that is specialized in the manufacturing and retail of socks, underwear, and swimwear.

It was founded in 2008 by Mikael Söderlindh, who serves as CEO, and Viktor Tell, the creative director, who is responsible for the creative direction of the company. Stefan Fragner, the CEO of Palamon Capital Partners since 2017, was chosen to be the company’s majority shareholde.

Hope

This design duo from Hope is known for their pure in style collections that are timeless and androgynous, influenced by uniforms and vintage pieces. With the success of its well-tailored outerwear as well as its shoes and handbags, Hope has become known throughout the world.

The Swedish label in 2017 decided to shake up the fashion scene by challenging fashion conventions and by providing a fully unisex collection of clothing that could be worn by both men and women. There are two other stores in addition to the flagship store on Smalandsgatan. They are located on Odengatan and Götgatan respectively.

J. Lindeberg

The concept of J. Lindeberg combines fashion and sportswear has been around since the brand’s inception in 1996. In addition to elegant suits and attractive daily wear, the brand makes a point of specializing in golf wear. There is no doubt that Lindeberg has revolutionized the fashion world of golf, and they are now the clothiers of several golf celebrities.

Nudie

A Swedish denim label continues to have success with yet another product. In addition to its commitment to making every single piece of clothing from sustainably sourced materials, Nudie is also proud to make its clothes from the smallest buttons to the largest fabrics.

There is enough room in the store to accommodate the entire Nudie range. free repair service for all Nudie Jeans, regardless of where they were purchased. The product line is extremely diverse, with something to please every age group and style.

In Gothenburg, the second-largest city in Sweden and the cradle of the Nudie dynasty was humble and humble beginnings. The brand has utilized the same signature stitching swirled on its pockets since day one, as well as unforgettably zany silhouettes like the Grim Tim and Steady Eddie since day one.

It is important to know that Nudie produces all of its products with 100% organic cotton. They have several Nudie jeans repair shops throughout Europe, and their brand has played a pivotal role in the resurgence of raw denim.

Rodebjer

In Stockholm, your can find several stores owned by Swedish star designer Carin Rodebjer. Throughout the years, she has been honored with many awards, including three separate awards, including Elle’s Fashion Designer of the Year.

There is no doubt that Rodebjer’s collections are functional, elegant and feminine, with a hint of modernity and an avant-garde flair. Throughout the collection, inspirations can be found in Swedish folk costumes, French bohemians from the 1920s, and the Finnish trash rock band Hanoi Rocks, among others.

There are so many contrasts in this world! Another store is located at Regeringsgatan 50, just across the street.

Stutterheim

The idea behind Alex Stutterheim’s raincoat is that it can not only be comfortable but also fashionable. He has proved that raincoats have endless possibilities. Located in Stockholm, you’ll find the original store in the center of the famous shopping district, Sögatan, where you can find his handmade clothes and accessories.

Stutterheim is on top of the raincoat game right now. The brand has found its footing by integrating tailored fits with waterproof materials, ultimately resulting in a near-perfect balance between function and fashion.

A Scandinavian company like this one is uniquely suited for the business of making rainwear, as this type of clothing has a direct link to the Scandinavian country’s climate. Founder Alexander Stutterheim was inspired by the vintage seafaring attire of his grandfather, and produced his first batch of raincoats in a batch of 200, selling them out of his apartment.

The coats are still numbered and signed by a seamstress to ensure their quality and craftsmanship to this very day.

Totême

Fashion journalist Elin Kling and her partner Karl Lindman founded Swedish fashion brand Totême in 2014 as an answer to the Swedish market’s need for stylish women. From their studio in Stockholm, they produce ready-to-wear, shoes, and accessories, all of which adhere to a Scandinavian aesthetic.

As part of its commitment to ensuring that fair products and circumstances are assured at every stage of the manufacturing chain, Totalême has developed personal relationships with its suppliers and factories.

It was at the Swedish ELLE gala that they won the award for ‘Designer of the year’ in 2020. A flagship store of Totême is situated in the fashionable shopping street of the same name in the heart of Stockholm, and a shop by the same name is also located inside a luxury department store in the city called Nordiska Kompaniet.

Whyred

Swedish classic Whyred is one of the most well-known plays in the country. With his colorful, preppy clothing designed by Roland Hjort, he combines clean design and fine details to create clothing that has a college-inspired flair. These are some of the most popular shoe and handbag collections in the world. We are located in the center of downtown in one of our flagship stores.

Eytys

Sweden’s Eytys is an up-and-coming brand in the arena of footwear and accessories. Founded only last year, the company has already made a name for itself with its low-budget offerings in the fashion community.

Purple heel tabs and a thick cork sole distinguish the brand’s footwear range from that of other footwear brands, whilst a recently launched range of backpacks, tote bags, and electronics cases has added another dimension of interest to this burgeoning brand. You might be interested in Eytys’ waterproof bag collection called “Void”.

L’Homme Rouge

As a response to the overconsumption of today, L’Homme Rouge aims to offer a style that appeals to a wide range of people. After starting by producing unisex knitted hats, the season’s selection of the brand has now extended from hats to jackets and scarves.

The brand follows the usual Scandinavian principles of conscious design while using quality materials and components in its products. In order to create a unique thematic, the products are a direct reflection of the Swedish West Coast, where the L’Homme Rouge aesthetic of a masculine and classic aesthetic was realized.

Tretorn

In 1891, Tretorn opened its first factory in Helsingborg, Sweden as a manufacturer of rubber boots. As the longest-standing manufacturer on our list, Tretorn features an impressive history. It has since expanded its catalogue to include various types of sports and leisure footwear such as the highly acclaimed Nylite model.

It is worth mentioning that Tretorn was acquired by PUMA in 2002, and is still owned by the company today. In addition to that, Tretorn is appointed as an exclusive supplier of footwear to the Royal Swedish Court, through which the court members may order specific articles of footwear solely from Tretorn.

CMMN SWDN

It was while studying menswear at the London College of Fashion that Saif Bakir and Emma Hedlund first met. They instantly became partners after meeting at the college. In addition to designing for Kanye West in Paris, Bakir and Hedlund established CMMN SWDN.

Since then, they have refined the brand’s signature clean aesthetic characterized by international influences while maintaining Swedish elements at its heart. The label’s progressive designs have been dubbed “tech-noir” due to the label’s progressive approach in design, which has led to the label being picked up by influential outlets throughout the world.

Très Bien

In 2011, top-tier retailer Très Bien ventured into the cutting and sewing field, and the blogosphere immediately blew up with excitement. There are many fans of Très Bien already, who were delighted upon the announcement of the brand becoming reality.

Many Malmö-based consumers already adore the unassuming retailer that offers posh brands. It should be no surprise that the brothers Hannes and Simon Hogeman, the founders of Très Bien, have naturally transcended into the face of the movement. Although the collection is only three seasons old, it has amassed a significant following.

Cheap Monday

The concept of Cheap Monday started as a vintage clothing store on the outskirts of Stockholm by two partners named Örjan Andersson and Adam Friberg. Cheap Monday was created by discount fashion retailer Weekday, whose early days were predominantly marked by the shop’s presence under the name “Weekday,” before it was renamed Cheap Monday, hailed from the fact that the shop was open only on Sunday.

As a result of its monochromatic skull logo, the brand has become globally recognizable, and it is commonly found on all of the brand’s products, including jeans, shirts, and flannels. H&M purchased 60% of the company in 2002, making it now the largest clothing retailer USD 92 million.

Our Legacy

Founded as a modest line of T-shirts more than thirty years ago, Our Legacy has grown to become one of the most prestigious global fashion brands. With the leadership of Christopher Nying and Jockum Hallin, Christopher Nying and Jockum Hallin have ushered their brand into the contemporary fashion crusade of Sweden.

Founded in 2008, Our Legacy has since expanded its collection selection to meet the needs of modern women. While keeping one hand rooted in the world of wardrobe basics, the other hand ventures to find inspirations in the worlds of art, film, literature, and more. Take a look at Codryo’s Spring/Summer 2015 editorial for Our Legacy that was featured in the French publication.

The Swedish Fashion Miracle

Taking the ordinary gray minimalism of Swedish fashion and transforming it into a glittering fashion for the elite. In today’s Sweden, haute couture is also available. You can find all the information you need about Swedish fashion right here

With a history of quality and clean design, Swedes have always had a sense of style, whether it be an appreciation of vintage fashion, a curiosity for tasty denim, or being a part of the haute couture family of designers.

In Sweden, the term “modeundret” or “modemiraklet” refers to the fashion miracle, and it is said that it began with Acne and Nudie, two jeans companies. In Sweden, fashion plays an important part in daily life and the Swedes spend lots of time worrying about what they’re going to wear.

First Impressions of Swedish Fashion

Upon landing in Sweden, you’ll realize: Swedes are stylish. For a nation famously open about nudity, fashion is an integral part of daily life here, so locals worry about what to wear a lot.

The utility of function without the utility

Several years ago, Hernández Corner created a collection he called “Utility without Function”. Swedish fashion is known for its uniformed everyday style. In contrast to functional minimalism, which can suffer from artistic delirium, is functional minimalism that is not functional. A lot of imitation is also seen in big fashion metropolises.

H&M and Acne dominate most high streets and fashion weeks across the world, but retain their “Nordic cool”. Swedish style was not ingrained in them at birth. There are plenty of affordable fashion stores in Sweden – and around the world – and in cities like Stockholm, there is a thriving second-hand and vintage clothing market.

The Future of Clothing Brands in Sweden

Due to the presence of various, enormous fast-fashion brands in Sweden, it is undeniably an important country for global fashion and the rethinking of the damaging structures of the industry. However, Sweden could have more influence if it possibly forces with other Scandinavian fashion powers, instead of trying to start a new identity in an already highly saturated market.

When you ask someone in Singapore about their favourite clothing brands, they will probably mention a few of the following:

• Lululemon
• Nike
• Adidas and
• H&M

These are just a few of the many great clothing brands that exist in this country. If you’re looking for more options than these few top brands, then scroll down and read on to find out more information about some other great local brands.

Collate the Label

Collate the Label is a clothing brand based in Singapore. It was founded by Jacky Chung and Terence Loh, who were inspired to launch their label following a trip to New York City. Collate the label’s signature style consists of clean lines, bold colours, and classic silhouettes, taking inspiration from vintage garments while adding unique touches.

In addition to its flagship store in Holland Village, Collate the label also has a second boutique at Golden Shoe Carpark at Orchard Road. Amongst other things, this location houses their bespoke tailoring service and knitwear workshop-where customers can engage with master artisans as they customise pieces from scratch using traditional techniques.

Collate the label has also made its mark overseas, making waves in countries like Japan and Hong Kong-where they recently opened their first store outside of Singapore at Vivienne Westwood’s Dover Street Market Ginza. The brand receives a lot of love from A-list celebrities such as Emma Stone, Jennifer Lawrence, Jessica Alba and more who favour its understated elegance and simple aesthetics.

Sabrinagoh

Sabrinagoh is among the top fashion brands in Singapore. Sabrinagoh is a relatively modern brand that appeals to young women who want an edgy look. This store only sells clothes and accessories from the brand Sabrinagoh.

The company has two stores selling their clothing, one at Orchard Central Mall and another at Vivo City. The store at Orchard Central is on the top floor of the mall. Sabrinagoh’s clothes are for sale online. Most people seem to like clothes from this brand.

Ong Shunmugan

Ong Shunmugan is another top brand name in Singapore. The brand’s designs are simple, comfortable and elegant, with a touch of uniqueness that sets it apart from the rest. This is perfect for those who prefer to dress up but still wish to be noticed by everyone without drawing too much attention to themselves.

On top of all this, Ong Shunmugan is affordable, one of the most inexpensive choices for high-end clothing and accessories.

CYC

CYC is a retailer for childrenswear based in Singapore. It was founded by Mr Chua Yong Kwang and his wife Mrs Joyce Tan in 1996. CYC is one of the largest retailers for children’s wear with over 20 stores across Asia – their first store opening is located on East Coast Road, Singapore.

Depression

Depression is one of the top brands in Singapore and Asia in general. It’s one of the most sought-after brands out there because it offers quality products at reasonable prices–and they’re constantly adding new items to their collection. If you hit the mall and find a good clothing store, depression is one of your best options.

Our Second Nature

Another top clothing brand in Singapore is Our Second Nature. They make it easy to find the best styles, colours and fits for any occasion or event that arises – whether you need a wardrobe refresh or want to look your absolute best at an upcoming wedding.

Regardless of what type of apparel is required, there’s no shortage of high-quality options available in the city-state.

Max Tan

Max Tan has been in the clothing business for over 40 years and has established itself as a well-known name in Singapore. Max Tan is known for its wide range of high-quality products that are trendy and affordable at the same time.

Max Tan started by selling only men’s clothing, but today they also sell women’s wear and accessories such as handbags and wallets. Max Tan is a one-stop shopping destination for all your clothing needs, from formal wear to casuals or accessories.

The best part about going to Max Tan’s website is that you will be able to avail yourself of discounts of up to 70% off on their already discounted products. This makes it extremely difficult not to buy everything in their store.

Matter

Matter is another clothing brand that is popular in Singapore. This clothing company was established during the early 1940s, and it was started by a Chinese man who migrated to Malaysia from Guangdong province of China.

He later moved his business to Penang, where he began designing clothes for men and women made of textile materials such as woollen cloth, silk, and cotton. He also began manufacturing clothing for the United States military during World War II.

Today, Matter produces both men’s and women’s clothing sold in Singapore at boutiques or department stores like Takashimaya Department Store of Orchard Road.

Biro

Biro is a Singaporean fashion brand that focuses on affordable casual wear. They are known best for their denim, with jeans being their number one selling product globally. They are also famous for their collaborations with David Beckham, Kendall Jenner and Meghan Markle.

They have kept up with trends by releasing new lines of high-quality casual wear at affordable prices every season. Their most sought-after items are their jeans, which come in a variety of styles and fits.

Love & Bravery

Love & bravery is a trendy clothing store that specialises in high-quality clothes for kids. They have been widely popular among Singaporeans and recently opened their online shop to cater to more customers looking for cute outfits.

Love & bravery has many other clotheslines from casual wear to formal wear, all at a very affordable price range.

By Invite Only

By Invite-Only is a major online fashion retailer for clothing from all of the top brands. Customers can look forward to monthly updates by invite-only blogs and social media accounts with constantly changing new collections.

Curious Creatures

Another top clothing brand that is very popular in Singapore is Curious Creatures. They offer a range of unique and beautiful clothes for babies, children and adults. You can find anything from dresses to skirts, coats to shoes there.

This brand is also trendy because it offers many locally-made items in Singapore with quality fabrics such as organic cotton, linen or silk. You should check out the Curious Creatures clothing range if you’re ever in Singapore.

Love Bonito

Love Bonito is a fashion label that offers high-quality clothing for ladies and gents. Their designs have a certain edge to them that makes them stand out from the rest. They are well-known for their signature use of bright, contrasting colours in most items, and they usually release new collections every month or so.

The brand’s online store was launched on Rakuten Global Market and is available through local retail shops such as Zalora.

In Good Company

In Good Company has been in the business of fashion since 1978. They have become a staple for men’s and women’s clothing both locally and internationally. They pride themselves on being present in over 50 countries around the globe which is no easy feat.

In Good Company has a robust collection of clothing available for both men and women. However, users probably best known them as being “that iconic blue brand” reasonably priced. This affordability allows them the freedom to experiment with new styles, which keeps their collections fresh and exciting.

In Good company is a great brand to check out if you are looking for staple wardrobe pieces such as simple shirts, chinos and polos.

Kydra

Kydra is a Singapore clothing brand that produces luxury goods. Their products are highly sought after by luxury buyers in Singapore. Kydra is known for their shoes, but they also make clothes and other accessories.

Benjamin Barker

Benjamin Barker is one of the top clothing brands in Singapore with a broad range of products, ranging from casual wear to formal attire for men and women. So, if you are looking for some fashionable clothes to showcase your sense of style at work or during special occasions, Benjamin Barker is something that should be on your list.

David’s Daughter

David’s Daughter is one of Singapore’s oldest and most popular clothing stores. They have been in business for over 40 years. David’s Daughter is a family-owned store located on [Orchard Road] specialising in women’s fashion, shoes, bags and accessories.

David’s Daughter is well known for their unique collection of women’s clothing and shoes. They offer various styles, colours, fabrics and patterns to fit all different types of fashion tastes. In addition, David’s Daughter has recently transformed into an online store offering the same fabulous selection that you would find within their retail stores.

Elnadyah

Elnadyah is a local fashion company founded in 2015. Elnadyah began with a simple idea of creating clothes that are comfortable, beautiful and affordable to everyone. The first collection was launched at an event attended by 500 people.

The brand has grown tremendously, launching its second line of over 20 pieces for men, women, and children. In 2017, Elnadyah also launched a line of accessories. The company continues to grow and has featured in numerous publications, including The Straits Times Business Weekly.

Elnadyah is one of Singapore’s emerging fashion brands that will continue to stay on top with its fashionable collection for men, women and children.

Klarra

Klarra is a well-established fashion label in Singapore that focuses on high quality and innovative designs in a sustainable manner. Klarra is known for its casual yet stylish pieces perfect for any occasion.

klarra is the go-to label when you want to look good but not spend too much money. The brand is also well known for its colour choices which are bright and fun. Furthermore, both men and women can wear klarra, making it a unisex label with cross-over appeal.

Klarra is one of Singapore’s most affordable clothing brands, offering great value to customers without compromising on quality or style. The brand has won multiple awards and has even gotten showcased at fashion weeks across Asia.

Klarra is one of the most popular brands in Singapore and is loved by many due to its affordability, style, design choices and wide availability. The label is available online on Lazada, Zalora or ASOS.

The Shirt Bar

The Shirt Bar is a clothing store that specialises in men’s fashion. Their top products include their custom-tailored shirts, ties and accessories. The Shirt Bar also has the option to have your favourite design put on any product from their inventory of pre-made items. The shirt bar provides high-quality service with an emphasis on personalisation and style for both men and women.

The shirt bar has a wide range of branded products for both genders, including shirts from top designers Armani and Zegna. They also have ties made by brands like D&G and Ferragamo, along with socks known to be the most comfortable in the industry.

The shirt bar has a wide variety of colours, styles and fabrics to choose from when you’re trying to find that perfect fit for your wardrobe or that particular person in your life. They also offer custom-tailoring services so you can get the exact size and measurements necessary for an elegant look with impeccable comfort.

Reckless Ericka

Reckless Ericka is a Singapore clothing brand that has been around since 1988. They offer casual wear, swimwear and accessories for men, women and kids alike. Their collections are always on-trend while also incorporating quality fabrics at affordable prices to ensure you don’t have to break the bank every time you shop with them.

Rye

Rye is a Singapore-based fashion brand that designs and manufactures clothing with clean lines, quality fabrics, and timeless silhouettes. The label’s defining features are their use of bold colours in unique ways and the expert construction for which all Rye products are known.

With an emphasis on comfortable yet stylish wearability, Rye has established itself as a leader in the Singapore fashion scene.

Pinksalt Swim

Pinksalt Swim is one of the leading women’s swimwear brands in Singapore, with a wide range for everyone from designs to price. With their unique style and affordable prices, you can wear your favourite swimsuit every day.

Ametsubi

Ametsubi is at North Bridge Road. They have a wide range of quality t-shirts for men, women and children. Ametsubi is known for its high-quality cotton tees sourced from Japan’s leading textile mill – Koshinetsu Yarn Mills Incorporated Company Limited (KYMI). If you are looking for a minimalistic and casual style, Ametsubi is the best place to visit.

Lisa Von Tang

Lisa Von Tang is a top brand in Singapore known to offer the best in women’s fashion. The clothing line offers classic, stylish pieces that are versatile and suitable for all occasions.

Lisa von tang has a wide range of online collections, including dresses, tops, bottoms, outerwear and accessories. Their premium fabric ensures durability while their designs make them timeless classics – something you will want to have in your wardrobe for years.

Lisa Von Tang is a premium Singapore brand that you can find at storelocatoronline.com. You’ll also be able to learn more about the brand and browse through their extensive collection of products online today.

Aijek

Aijek is a famous clothing brand in Singapore. They are the top-selling apparel company on Shopee today. They have several different clothes available to suit your style, but all have one thing in common – they are stylish and comfortable.

With their unique designs from collaborations with local designers, you won’t find these clothes anywhere else.

Baelf 

Baelf is a fashion brand with a primary focus on streetwear. Baelf has a strong following in Singapore, the Philippines and Hong Kong due to their sleek designs at affordable prices.

Baelf is known for its t-shirts but also carries items such as hats, bags, socks and sunglasses, which can be mixed to create different clothing styles. The brand is also known for its collaborations with brands such as NBA, Star Wars and Marvel, which will appeal to the geek culture in Singapore.

Baelf’s marketing strategy has mainly gotten based on social media platforms. Still, they are starting to organise events where customers can meet their favourite influencers who wear Baelf clothing and share their experiences and lifestyle.

Carrie k

Carrie K is a famous brand in Singapore that offers a wide range of clothing. They have everything from casual wear to formal wear. Carrie K is known for having affordable prices and high-quality pieces, so it’s easy to see why it is a famous brand in Singapore.

Carrie K is also well-known for its collaborations with other brands like Disney and Hello Kitty.

It is a great brand to check out if you’re looking for high quality and affordable clothing pieces in Singapore. A lot of people like the clothes from this brand. Not only are they stylish, but their prices are also quite reasonable, making it easy for many people to buy them as well.

Choo Yilin

Choo Yilin is a fashion label based in Singapore. Founded by two sisters, Choo Yilin offers clothing for men and women that fuses tradition with modernity.

The brand uses local materials such as indigo-dyed cotton denim fabric for their jeans collection while also utilising vintage textiles found during travels around Southeast Asia.

Dzojchen

Dzojchen is a brand in Singapore that is known for its high-quality clothes. Dzojchen’s clothing line includes both casual and formal wear and other items such as backpacks, hats, shoes and more.

You can shop at their stores or online stores to get the best deals on Dzojchen products. In addition, they frequently offer discounts and other promotions on their products.

Esse

Esse is a clothing brand that specialises in denim. Esse makes jeans and jackets for men, women, and children. Esse also has a collection of shoes, bags and accessories for men. Esse products are sold in more than 50 countries across the world.

Ethan K

Ethan K is one of the major brands in the fashion industry, and their clothing is one of the best. They are known for making high-quality products that will last you a long time. In addition, Ethan K has an extensive range of clothes to suit your personality, needs and lifestyle.

The Ethan K brand was first established in Singapore back in 1972 by Mr Kwok Kah Hoe. The Ethan K brand was known for selling essentials back then but has since grown to become one of the biggest fashion brands in Singapore. Today, it is still under Mr Kwok’s son – Mr Patrick Kwok, who manages and continues to expand the company globally.

Gin Lee

Gin Lee is an online fashion brand that offers a wide range of clothing options for men, women, and kids. Their apparel is available in casual and formal styles to suit the different tastes of their customers. The brands offer all garments ranging from t-shirts, jeans, and dresses, made using high-quality materials to ensure comfortability during use.

The prices of Gin Lee’s products are also very affordable, and anyone within the country earning a decent income can afford them. The brand is known for providing quality clothing at affordable rates to everyone in Singapore, irrespective of their social status, making it one of the most popular brands among locals.

Lai Chan

Lai Chan is known for its fashion-forward and affordable pieces. They not only design clothes that flatter a range of body types but also offer accessories to complete your look.

The brand focuses on stylish staples with flattering fits. Items include blouses, T-shirts, dresses, trousers and skirts. If you’re looking to add variety into your wardrobe without breaking the bank, you should check out their online store.

K.Blu

K.Blu was established in 2008 to bring high quality and stylish apparel to the region. The brand’s philosophy is that of an “urban tribe” – a group of individuals connected by their passion for individuality and creativity. K.blu offers women the latest in casual fashion, with quality fabrics, on-trend styling and flattering cuts ensuring they look great wherever life may take them.

Ling Wu

Ling Wu is another international brand that has made its way into the hearts of Singaporeans since it was first launched in 2011. Ling Wu offers simple, chic designs for everyday wear in all kinds of styles. They offer clothes made to flatter the figure and make you feel confident when wearing them.

Clothing brands have been a part of Singapore’s fashion industry for as long as many can remember. However, in today’s world, the top clothing brands in Singapore are those that produce quality clothes and accessories and those who have put their best foot forward to promote an eco-friendly lifestyle through sustainable practices from fabric production to recycling and donating. So, whether you buy from a high street brand or an independent designer label, remember why those clothes are in your wardrobe.

What can be said about Pakistani fashion? It’s made leaps and bounds in the past 10 years. It’s finally gotten a bit of Western inspiration, it’s looking more and more modern and the classic styles have found a new love in the hearts of younger generations.

But with so many brands to choose from, it can be hard to know which brand you think would be most viable to your taste. So here we are, saving the day with a top 20 list for some of the best clothing brands in Pakistan. You will find a variety of brands who all have something different to offer and materials that please the buyer.

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Studio by TCS

Studio by TCS showcases carefully curated collections from an array of Pakistani designers and brings the best of Pakistani fashion to your doorstep. With the unparalleled strength and reliability of TCS’s logistics platform, Studio by TCS provides a seamless customer experience.

They serve with the same unflinching commitment to quality and customer service that has set TCS apart as a market leader for 34 years. With an eye on the future, Studio by TCS defines fashion in the digital age.

Zellbury

Zellbury makes a series of off the shelf clothing as well as unstitched clothing which you can wear for casual occasions. It’s bright and colorful, making sure to stick to exotic patterns and take a pinch of inspiration from places such as Malaysia, and Indonesia.

Some of the patterns you find here will be new takes on traditional Pakistani clothing. Their ready to wear series is popular for those that want to just wear something that is easy and able to be treated a little more robustly. It’s great for hosting parties at home, dinners and patio chill out evenings.

Check out their Eastern line, which is more like you would expect classic Pakistani clothing to be for the mean and women.

Limelight

If you like colorful outfits this one’s for you. You’ll note that many of their clothing styles are based on the classic Asian style. You find this type of clothing all round the continent, sometimes the most prominent places are China and Indonesia.

Their clothes are oversized, they hang naturally and they fit well around the shoulders. As mentioned, they are quite colorful but their patterns are very classic. They use the usual purple, yellow and green mixes that go so well with the exotic tastes of the modern buyer.

If you would like something casual and perhaps something you can wear around town on the weekend, you should try their unstitched line. These clothes you simply pull on and that is something you might like if you are younger, want something that washes easily and can be replaced if it ever gets tired and old.

Khaadi

This brand is not afraid to mix in some Western style. They have embroidered jeans and tops, something that the younger generation may want. The added style is really to make what could be passed off as a plain item to be more creative and stylish. Thankfully, they are also quite affordable with many of the tops going for about £40.00. Maybe this kind of style isn’t what you want, but that is all right because they also do what you would expect from Clothing Brands in Pakistan.

They have unstitched clothing, something that is more like a pull over for the Western crowd. It’s quite unique in that it’s a mix between a t-shirt, long sleeve top and what could be perhaps interpreted as a jumper or sweater.

Generation

They call themselves the best ready to wear label in the country. Is it true? Well yes and no. We have to be honest and realize that many of their clothing styles are very traditional and hence, they are simple, plain and basic. They do, however, fit very well. They are made for the Pakistani climate too, as they are very baggy, airy and they don’t allow sweat to be constantly absorbed by the fibers.

They also say they have versatile pieces but one can only say that this is a half truth. They do have lots of classic clothing that can be worn with different outfits but they are not groundbreaking.

Orient

The name speaks for itself, these are clothes that are heavily influenced by China and Chinese culture. People might not know this but there is a large contingent of Chinese Pakistanis in the country and many still wear traditional clothing of China. What sets this brand apart is how it can merge the cultures of China and Pakistan in the clothing.

Do you see their sleeves that are wide and open? They almost hang down like a traditional Chinese garment. However they are emblazoned with Pakistani patterns and colors that you would find somewhere along the beach of a Western nation. They are very loud, yellow is the most popular color for this brand. Many of their stitched and unstitched items are in this color.

However, their printed ready to wear shirts are great. You can put forth your own design and they may be able to satisfy you.

Sana Safinaz

The thing that sets them apart is their ability to experiment with different seasonal styles. If you want something new for the spring or summer, it’s good to check out their newest line up. As you might expect they are keeping their items affordable as they are mainly geared towards the more mature client. They mainly only do female products which is understandable as the market is much larger than for the mens.

The strange thing is, the reason why Sana Safinaz is so popular is because of the limited versatility of the pieces. The traditional market is still very much alive and that paves the way for focus on the fabric and not really the unique lines and style of the items. They take pride in their sourcing, mainly using cotton and wool from local merchants.

Beechtree

They make longer tops such as those that go down to about shin height. This is what you would call traditional Pakistani clothing, something that you might recognize when you touch down in the country. These fashion items are mainly seen in and around the capital city, where many of the biggest brands are located.

In terms of affordability, it’s pretty okay. It’s nothing like you might imagine if you saw their items being worn on a catwalk or something. We think that it’s perhaps best to mix and match these items with some more expensive clothing.

Maybe you could buy some premium heels along with some of the unstitched pullovers. They also have some western pullover tops as well, which you might want to mix with the trousers from the more classic style. They do some darker tones along with the vibrant yellows and greens if you want something that is more discreet.

Bonanza Satrangi

You have garbs which are long, minimalist and they are easy to wear. Button up and head out with some shades or match the top with some trousers. They also have Western clothing such as polo shirts and t-shirts with different patterns and designs. You may find that you can mix and match some things on their list. Their outerwear is for those that would like something a little warmer so if you live in a colder part of the world, you can add some layers onto your underlayers.

It’s hard to pin down the style of this brand. It’s quite modern and yet it yields to some of the more classic styles of clothing. If you want something new and challenging, go with this brand. We can honestly say that this new take on classic Pakistani clothing is refreshing and should not be glossed over as many brands still tow the same old line.

Gul Ahmed

If you want really colorful items with complex patterns and designs then you need to head over to this brand. They do colors that most other brands don’t want to touch. Namely, they have a series of black and red unstitched items which look better than most other brands in lighter tones.

Their ready-to-wear line is probably one of the best, with lines and styles that really help you to look slim and great. Their men’s apparel lineup is great, really showing the other brands how to do it. They have casual shirts, with great printed t-shirts. They want to present an international look with these items and so they are showcasing t-shirts with landmarks in cities like New York, Paris and Dublin.

Ethnic

This brand can do things that others might not want to do, i.e. they invest more in their accessories. This includes things like scarves, shoes, bracelets and also items such as earrings. So if you want to create outfits from just one brand, this is the way to go. Ethnic is known to really celebrate Pakistani clothing and thankfully they have not driven away from their base.

They also do a version of a ruffle dress, something which other brands have not been able to pull off convincingly. Of course, it’s a dress that has French origins so it’s going to be Westernized to some degree. But the dress is something you could wear at a casual meeting or perhaps just when you are hosting a dinner party.

Al Karam

Thankfully, this brand is very affordable with many of their items not nearing triple digits. They are also heavily investing in the men’s side of things. It’s strange how so many of the top clothing brands in Pakistan, mainly focus on just women and not the men. So it’s refreshing to see Al Karam finally make things like a lawn waistcoat.

You may also want to try their accessories such as their scarves and footwear. Because of the country and the climate, these items will be lightweight, so they allow your skin to breathe. As the name suggests, Limelight is making leaps and bounds in the industry of affordable fashion.

All eyes are on this brand in the next fashion shows and let’s see if they can take on their rivals Gul Admad and Agha Noor. their newest summer collection is out and has almost sold completely.

Oaks

If you want classic ready to wear clothing, this is the brand to go to. But surprisingly the brand also had a touch of Western flair to it as it does have a better fit than other styles. This is something you notice in their clothes with the line patterns along the arms and shoulders. This is perhaps because the stitching keeps the shape of the fabric for longer and it can be worn with little support from any underlayers.

You’ll find that they also have a range of accessories for the Pakistani fashion lover. They have scarves, throws and other items such as bottoms and sleeping straight trousers. This is about comfort and not always style but because they are made from linen and Egyptian cotton they are inherently stylish.

Ego

The summer collection is out and it’s full of floral patterns. It’s got a lot of blue this year, something that you may want to know more about if you like orange and yellow patterns. Minimalism is the style of this brand and if you want something basic, plain and something you can style yourself, this is the way to go.

They do have some items such as 2 sets and also some 3 sets which you can try. These are trousers along with the top and the 3 sets are those two things but often with a long scarf to go with it.

You may find that some of the fabrics they use are thinner and this is because there are meant to be worn indoors and that’s something you should consider. They are great for house parties and for casual wear but don’t walk around town in them.

Agha Noor

This brand is all about bright colors and long lines. The vertical lines are not for everyone but they go well when they are replaced with darker toned clothing. Their bright red ready to wear collection is great.

It’s something you could wear for the summer or spring. It’s not something that you should feel cold in either as they use strictly cotton. Many brands will use synthetics but this particular brand is sourcing their cotton from local suppliers. This also makes it possible to lengthen and size your clothes much better.

For example, if you wanted a chiffon shirt, they can size it for you if you bring your measurements along. However if you are just buying online then you will have to make do with what they have. The thing about this brand is it’s affordable and with about RS 6500 bringing a normal price, you can see why they are popular.

Rang Ja

They have a 30% off offer that is limited to tjust the next few weeks. This kind of clothing is for the person who loves nomadic fashion. The tops are very long and they drape to the floor. The patterns are kind of a mix between Chinese, Mongolian and Pakistani.

You will find patterns and designs of flowers, squares, shapes such as ovals and yin and yang prints. On their website you can see that they have their models wearing the clothes out in the desert. So you can see what they are trying to convey. I.e. that their clothing is rural, rustic and for those who love country clothing styles.

One cannot help but think they are trying to be exotic purely to branch themselves off from the rest of the herd. Their colors and pattern choices don’t make sense on some of the pieces. You have brown lines with black and white squares and then it goes onto scrolls and plant patterns.

Maria B

Another prominent modern brand is Maria B. this has a slightly Tunisian touch, with it’s plain white brogued tops that are something you would see in the northern cliffs of Tunis. They also sell bags but in the deeper colors. We think this is probably because it doesn’t want the brightness to clash with their tops.

You will find clothing very similar to the brand J, as it too has some rural country flair. The patterns are unique to specific regions of northern pakistan and it shows in the lines. The shoulders are baggy, the sleeves are not too long, up to the lower forearm and the cut is a little triangular at the hem. You can see they must have spoken to some of the tribes and villages in the mountains to get their feedback on their designs.

Asim Jofa

If you’re looking for formal wear this is the brand for your tastes. They make different kinds of dresses and they can look almost Western. This is a good blend between the classic Pakistani style and the Western-style because they have dresses that you wouldn’t look out of place in wearing at a wedding, or perhaps a banquet party in Europe. However they have distinct Pakistani patterns and lines that you can strike up a conversation with for those who are not familiar with the style.

However, you may also want to look at their casual dresses, something you can wear at a dinner party or perhaps some kind of gathering where you need to look great but not overdress for the occasion.

Junaid Jamshed

At the moment they are having a 35% and 25% sale which has been going on for about a month or so. This has meant that some of their top items are going for bargain prices. We can’t quite put our fingers on it. They have a rural style but it’s often worn and made in the cities. It’s perhaps a nice change from so much of the city wear that you see which is plain, and although it has a good cut and line, it doesn’t strike the eye as much.

Their patterns are for the rustic audience, with lots of intricate patterns and designs. They use star designs sof the shoulders and sometimes the chest. This is something of a homage to the Pakistan flag and lets people know what kind of garment you are wearing. You don’t want it to be confused with a Mongolian item that could be similar in length and fabric.

Sapphire

They mainly focus on women’s clothing and the style is perhaps more clearly related to the Chinese inspirations we have seen. Yellow flower patterns on the sleeves and the wizard sleeve designs. They also have rounded necks as opposed to the usual diamond v-neck designs. Not to mention they also use unstitched items as their mainline.

The reason why they do this is because they want their items to be affordable and yet have intricate patterns on the surface. They too, like many brands on this list, use Egyptian cotton. It seems like that is the go-to material of choice.

If you would like to know more about clothing brands in Pakistan, then you need only to ask. We’re happy to talk about various styles, cuts, lines, and prints from all these and more brands if you would like to. Ask us any questions and we’ll be happy to give you an educated reply.