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Japan is well known as one of the fashion capitals of the world. The alluring thing about Japanese fashion is that there are so many different variations and styles. You can find brands that focus on traditional Japanese attire or those that experiment with quirky and cutting-edge fashion. There are plenty of street-style brands, as well as the high-fashion scene.

To help you get your fashion fix, here are 30 of the top clothing brands in Japan. Here you’ll find a mix of affordable high street brands, premium streetwear brands, and high-end fashion designers.

Top affordable clothing brands in Japan

Uniqlo

Uniqlo is one of the leading clothing brands in Japan, well known for its affordable products and casual styles. You can purchase everything here from basic T-shirts to classic jeans, hoodies, and chic jumpsuits. Uniqlo stocks fashionable clothing for men, women, and kids too.

Uniqlo is best known for its minimalist style. It’s not a place for ostentatious trends, but if you want an understated look, you’ll just love the ‘less is more’ attire. The brand is available across 20 countries and is incredibly popular across North America.

Urban Research

Over the last few years, Urban Research has been making a real name for itself. You’ll find the flagship store up in Omotesando Hills, a really trendy part of Tokyo. The concept behind the brand is all about creating distinctive clothes to suit an urban lifestyle. The menswear collection includes plenty of sporty and casual pieces. There are lots of contemporary Japanese styles and neutral tones to choose from.

The women’s collection includes oversized knitwear, long and chic kimono shirts, and elegant floral dresses. Urban Research is best known for its partnership with New Balance, creating the famous COMP100 sneakers.

Shimamura

Shimamura is an affordable Japanese fashion brand for women, men and children. If you’re looking to create a stylish Japanese look on a budget, this is the store for you.

There are plenty of beautiful items for women, from long checked dresses to cozy knitted vests. Men can browse through joggers and striped t-shirts to create a casual and effortless look.

Shimamura produces clothing that’s comfy, cool, and cheap. It’s not the place to shop if you’re looking for a high-end brand, but it’s perfect for fashion items at bargain prices.

Earth Music & Ecology

Earth Music & Ecology is a super cute fashion brand for women. There are a range of lovely items to choose from, from circular lace skirts to Jacquard V-neck cardigans. This brand is perfect for creating a classic feminine look, without overspending.

Earth Music & Ecology has got everything you need to keep up with those mainstream trends. Explore the casual, formal, or girly styles, this brand is a real winner for classic Japanese fashion.

Nano Universe

Nano Universe was founded back in 2014, here you can shop for contemporary clothes for women and men. It’s comparable to brands like Uniqlo, however, the price tags are a little more expensive. The new autumn collection is full of earthy tones, chic boots, leather pants, and a touch of lace.

Nano Universe is the perfect store for men and women to discover their style, and express themselves using fashion. At Nano Universe, you can create catwalk-ready looks with ease. It’s known as one of the best affordable clothing brands in Japan.

Niko And

You can find the Niko And store in Harajuku, the brand offers casual-preppy clothing for men. A few staples of the store include checkered chinos, buttoned shirts, and basic tees.

The brand was inspired by Portland city, (you’ll notice this when you check out the tote bags, books, and clothing style). Nico And is a great choice for men who want a timeless and trendy look.

GU

GU is owned by the same company as Uniqlo, both of these brands are pretty similar, catering to the fast fashion market. Generally speaking, GU is aimed at a slightly younger audience compared to Uniqlo. GU is best for Gen Z and Millennials who want to sport the latest trends, without paying premium prices.

Snidel

Snidel is a women’s fashion brand where you can find a wide range of stylish clothing to choose from. The brand stocks flowing cotton dresses, wide-leg pants, and cute animal print shorts.

The Snidel concept focuses on, ‘street meets formal’, the brand aims to, ‘fuse street culture with elegance while offering a unique style you can’t find anywhere else.’ Snidel values sustainability and strives to use sustainable materials and practices where possible.

Honey’s

Honey’s is the place for women’s affordable fashion items. From trendy overalls to stylish gathered skirts and casual dresses. Not only is Honey’s inexpensive, but they also have plenty of sales. If you’re looking to create an eye-catching look for the fall, you’ll be spoilt for choice here. Plenty of similar clothing brands in Japan, yet Honey’s clothing offers great quality for the price.

Hare

Hare is an affordable menswear brand for guys looking to stay on-trend. Here you can find garments that are both casual and sleek, except art-inspired pieces, and fashion basics to impress. At Hare, you can find cool anoraks, robe-coats, and trendy printed tees.

The brand is well known for youthful and quirky pieces, inspired by Japanese culture. Looking for some pleated trousers? Or a trench coat in coral? Hare also offers plenty of unisex clothing, so there’s something for everyone.

Affordable to premium clothing brands in Japan

Beams

Beams is a popular department store, selling many different items including furniture, accessories, shoes, and clothing. The store offers its own clothing line but is best known for collaborations. A few example collaborations include Converse and The North Face.

Beams started out as a small store in Harajuku; these days it has 160+ stores. The store was founded by Osamu Shigematsu and Etsuzo Shitara, they set out to design clothing to represent American culture. The Beams collections are categorized by caps, corduroy pants, polo shirts, and preppy knitwear.

United Arrows

The United Arrows is another affordable to premium brand, the store stocks plenty of luxury brands, and also produces clothing under their own label. The company was founded by Yasuto Kamoshita, Osamu Shigematsu, and Hirofumi Kurno,

back in 1989. United Arrows have collaborated with brands such as HUF, Adidas, New Balance, and more.

United Arrows has such a diverse range that you can find pretty much anything you’re looking for here. Want a pair of stylish chinos? A statement hoodie? A vintage-inspired dress? Here you can find all this and so much more.

High-end clothing brands in Japan

Issey Miyake

Issey Miyake is one of the top high-end fashion labels in Japan, the label is all about thinking outside of the box, and producing cutting-edge looks. Miyake is well known for his futuristic designs, and blurring the lines on what’s considered to be ‘fashion’. These creative pieces certainly are a sight to see!

Miyake is famous for fusing Western and Eastern cultures to inspire his fashion pieces. As well as high-end clothing, Miyake also produced a famous fragrance line, including the popular ‘L’Eau d’Issey.’ The fragrance came out back in 1992, and quickly became an international bestseller.

Sacai

This luxury brand is best known for collaborating with Nike to produce a limited edition pair of sneakers. Sacai designs use lots of juxtapositions, combining contrasting fabrics, and techniques. The brand focuses on, ‘reinterpretations of patterns of the garment, transforming the pieces into unexpected shapes and silhouettes,’ (Sacai 2021).

The designs are both experimental and timeless, innovative and accessible. Brand creator Abe takes inspiration from her daily life, and observations of the world. Whether you’re looking for classic or unique items, you’ll find something special in the Sacai collection. The big Sacai stores are in Asia, yet Sacai clothing is available in various specialty boutiques across the world.

Visvim

Visvim is a high-end menswear brand, founded in Ura-Harajuku by fashion designer Hiroki Nakamura. Today the headquarters are in Tokyo, yet there are stores and boutiques across the USA and London. Visvim clothing is effortlessly trendy, from brace-pants to silk parkas and two-tone vest jackets.

The prices are pretty out of this world, (but we’re talking seriously high-end from one of the hottest fashion designers on the scene)! Expect impeccable quality and a unique collection to please your inner fashionista.

Premium Japanese streetwear brands

A Bathing Ape

You’ve likely heard of A Bathing Ape, it’s one of the most famous premium streetwear brands to come out of Japan. You might have also seen a few famous rappers rocking this gear. BAPE clothing is well known for its street style look, taking inspiration from the skater scene, the rap-music scene, and the styles of the 90’s.

A Bathing Ape is the invention of Japanese fashion designer Nigo. He loved pop culture, particularly the ‘Planet Of The Apes’ Movie. HighSnobiety, explain that the brand name is also a reference to a Japanese idiom, ‘a bathing ape in lukewarm water’. ‘The phrase is used to describe somebody who overindulges, like lying in a bath until the water isn’t even hot anymore,’ (HighSnobiety, 2021).

COMME DES GARÇONS

Comme des Garçons takes its cue from stylish Parisian fashion, as well as the hottest trends in Tokyo. What you end up with is one of the most beautiful fashion crossovers ever! The brand was created by Rei Kawakubo along with her partner Adrian Joffe.

The label is well known for unconventional silhouettes, and avant-garde themes. The flagship store is based in Aoyama, the brand is also available online and at London’s famous Dover Street Market. In the London boutique you’ll find charming art installations from Rei and a range of other artists.

Undercover

One of the coolest Japanese streetwear brands, Undercover was founded by Jun Takahashi in the late 90’s. The label draws upon the punk rock scene, (most notably- The Sex Pistols). These statement pieces include brash iconography and graphic tees.

The interesting thing is, Undercover is so much more than a cult streetwear brand, the label also has strong ties with the Paris high- fashion scene. If you’re looking for punk-influenced couture and street styles with a high-end twist, you’ll just love this unique brand.

AMBUSH

AMBUSH started out as a Tokyo-based jewelry brand, created by Yoon and Verbal Ahn. As time went on the talented pair started to produce accessories and apparel, while keeping up their famous jewelry line. A few of the celebs who’ve been known to wear AMBUSH include Rihana, Kayne West, and Lady Gaga.

As if that’s not impressive enough, Ambush have collaborated with plenty of famous names including Converse and Rimowa. If you’re looking for essentials for your fall wardrobe, Ambush has got you covered.

Here you’ll find plenty of classy sweaters and blazers, to kit you out like a star. Ambush clothing is known for its quality materials and timeless styles. Whatever occasion you’re dressing for, you can’t go wrong with a classic and chic look.

Human Made

The Human Made  brand was founded back in 2010 by fashion designer Nigo, (the same talent behind the BAPE brand). Human Made draws on inspiration from pre 60’s styles fuses these with quirky and modern designs and fabrics. The Human Made brand is entirely different to BAPE, there are less bold colors and logos, and far more vintage charm.

To produce the Human Made collection Nigo took inspiration from American workwear, explaining that, ‘the fact that it is not easy to recreate the feel of some of these classic garments gives them a special quality even though they were always designed with the most practical and economical intentions,’ (Dazed, 2012). If you’re looking for streetwear with a 50’s charm, Human Made has got you covered.

WTAPS

Tetsu Nishiyama is the brains behind the famous WTAPS brand. You pronounce the name like ‘double-taps’, it’s a reference to a military term, meaning that you quickly fire two shots at one target. The clothing items are inspired by military wear, adding a touch of contemporary style with a streetwear twist. WTAPS is known for selling out fast, these exclusive products can be seriously difficult to get hold of. To get your hands on some sought-after cargo pants, you’ve got to be quick!

If you don’t get some this time around, don’t worry too much. WTAPS drops new clothing lines pretty regularly. With this innotivate fashion brand, there’s always something new to get hyped about.

MercuryDuo

Looking for some feminine and fancy streetwear? Mercury Duo is the place to be. This brand is well known for its cute and cool styles for women, featured in all the top women’s fashion magazines.

Whether you’re looking for stylish blazers, flowing skirts or pastel dresses, Mercury Duo has got the goods. The brand aims to combine the world of fashion with Japanese traditions, taking its cue from both nature and urban life.

One of the best things about Mercury Duo is that its streetwear line is super playful and versatile. Whatever your take is on street style, there are so many options. With a hugely diverse range of clothing, you’re free to create your own unique style.

Needles

The Needles brand was founded in 1997 by Keizo Shimizu. The label is inspired by vintage American styles, with a hint of raw creativity. Some of the bestsellers include the Needles tracksuit and the Japanese-style shirts.

Shimizu started out with a store called ‘Nepenthes’, selling military and vintage clothing, plus names like New Balance and Ralph Lauren. Over time it became challenging for Shimizu to stock American vintage pieces (the factories kept moving overseas). To face that difficulty, Shimizu created his own brand to stock in Nepenthes.

Kotoha Yokozawa

Kotcha Yokozawa is a Japanese women’s brand, launched back in 2015. There are currently two lines that form the brand, ‘To-Do’ is the staple collection, and ‘Somebody’ is a line that is made with reusable products only. You’ll find that these collections focus on layering, cut-outs, and edgy deconstructed designs.

Kotcha Yokozawa pieces have a beautiful ‘unfinished’ quality, there are plenty of bold colours that appear to have been cut and pasted together. If you’re looking for a women’s wear collection to turn heads, you’ve certainly found it here.

Fragment Design

Everyone’s talking about Fragment Design, the Japanese streetwear brand that takes things to the next level. Hiroshi Fujiwara is the big name behind these designs, he’s also started plenty of iconic labels including Uniform Experiment and Goodenough.

Fragment Design is known for many high-profile collaborations, including Casio, Levis, Converse, Visvim, and Stüssy. You can bet that you’ll find some uber-cool clothing from Fragment Design. Streetwear fans will just love these contemporary meets quirky fashion styles. With so much fashion experience under his belt, we wouldn’t expect anything less from Hiroshi Fujiwara.

Wacko Maria

The Wacko Maria brand was created by professional footballers Keiji Ishizuka and Nobuhiro Mori. The company began as a Tokyo bar that later transformed into the Japanese menswear brand Wacko Maria.

The designs draw upon rockabilly and Latin American styles. Wacko Maria clothing is best known for embroidery, ornate shirts and large slogans. There’s nothing quite like these styles, a real winner if you’re looking to make a statement. The brand recently worked with Neck Face, the famous graffiti artist, designing an out-of-this-world street style collection.

Fumika Uchida

Fumika Uchida is pretty new on the streetwear scene, the brand was born out of a vintage store in Tokyo called J’Antiques. Here you’ll find vintage-style clothes, with a contemporary edge. Fumika Uchida produces a distinctly feminine style of streetwear, there are plenty of flowing fabrics, taking inspiration from traditional styles.

If you’re looking for current trends you won’t find them here! Fumika Uchida focuses on being innovative and creating a whole new style. You’ll certainly want to check out the dresses collection, whether you’re feeling casual or looking for something more glamorous there are plenty of fun options to play around with.

KIKS TYO

KIKS TYO is a well-known street style retailer, offering footwear, accessories, and apparel. You can expect a mix of contemporary streetwear and vintage styles here. Here you can find a range of affordably priced clothing, from hoodies and logo tees to hats.

The brand first became super popular when they released a sneakers collection that featured women in provocative attire. Since then, the sneaker collection has become a real hit in the Japanese fashion scene.

Miyagi Hidetaka

Miyagi Hidetaka is known for getting creative with shapes and patterns, if you’re looking for streetwear with an artistic twist you’ll really dig these collections. It’s best to keep up to date on new releases (the popular couture sells out fast).

Fashion is all about finding your own style, and that’s what these bold pieces are all about. Not for the faint-hearted, these unique styles will really make you stand out.

Kapital

The Kapital brand is known for producing handmade, artisanal clothing. Toshiko Hirata is the talented designer behind this innovative brand. The collections feature lots of denim and experiment with various dyeing methods. This brand became popular based on its high quality and detail. You can easily spot a Kapital piece by the smiley face motif, or the patchwork prints.

Japan certainly has plenty of fashion options no matter what your budget or style. Fashion brands like these allow people to get creative and explore their personalities. You might prefer a vintage look, or something futuristic? Perhaps your style is a mismatch of several different looks? The affordable clothing brands in Japan offer plenty of ways to create your everyday looks.

When you’re looking for something super special, the premium streetwear brands are the way to go. Whatever image you’re looking to create, Japanese designers have so much inspiration to offer.

France has long been known as a top choice when it comes to fashion brands and clothing. As you’ll no doubt know, Paris hosts a Fashion Week and there are well-known fashion houses hailing from France, such as Balmain and Chanel. When it comes to clothing brands in France, you do have plenty to choose from, whether they are the major fashion houses or some lesser-known brands.

There is plenty of choice with French clothing brands such as Batik, from the basics and staples for any wardrobe, to sharp tailoring, eye-popping colour co-ords, and chic handbags to make an investment piece. You’ll be able to find a range of pieces that will fit your style. Here are some of the top clothing brands in France right now; it would be great to hear which is your favourite.

Louis Vuitton

If you are going to know one French brand then it is likely to be Louis Vuitton, with their flagship store having pride of place on the Avenue des Champs-Élysées. Known originally for their handbags and monogram luggage, the style and luxury that the brand oozes is unmatched.

Since 2013 there has been a range of womenswear, with menswear being launched in 2018. As you’d expect, their ranges of clothing are on the high end, but with the quality and style that you would expect when it comes to Louis Vuitton.

Christian Dior

French clothing designer Christian Dior founded the brand over sixty years ago, and at the time, was at the forefront of this new era of fashion. The current creative director of the brand leads the way, after a long career with Valentino, so although at the top end of the price label, you still know you are going to get the classic styling and fashion that comes from a clothing brand like Dior.

Hermès

Does this French brand Hermès even need an introduction? Known for their famous Birkin bags and scarves, it is a brand that was created originally in the 1800s by Thierry Hermès. As a result of its history, the brand is one that is now iconic around the globe, and goes hand-in-hand with luxury fashion, with many celebrity fans, such as Victoria Beckham.

CELINE

Created before the founder was even thirty years of age, Céline Vipiana started the brand as a shoe service for children. Since the creation of the French brand, CELINE has moved into accessories and clothing that is ready-to-wear.

The designer’s styles are all about the French ‘savoir-faire’ with the unique but chic style. Modern day Celine, is all about the classic Parisian style, all made with great quality that comes through from the brand’s artistic director.

Chloé

The brand Chloé, founded in the 50s, was a fashion house that created ready-to-wear pieces of clothing that were luxury and of the highest quality. As a result, Chloé has defined what Parisian style is, with its range of confident, stylish, and designs. These days, the clothing brand in France is known for having bohemian dresses, along with effortless tailoring. Not to mention, the iconic bags that are also part of the Chloé range.

Kenzo

Known for some classic styles, and having been around from the 70s, Kenzo is a brand that has been part of French street-style since its creation. You might be aware of Kenzo’s classic red, white, and black colour palette, and the modern styles and collections don’t disappoint.

They also have a new sports collection which helps to give a fresh take on all things activewear, with technical and breathable fabrics. It is a really fun twist on the classic style and makes it much more ‘every day’ than previous Kenzo collections.

Maje

The purely Parisian style of Maje was created by Judith Milgrom, using the name of her loved ones as the inspiration for the brand name. The brand was created with active women in mind, and as a result, is full of so many staples for the everyday woman to have in her wardrobe.

Although full of staples, the items of clothing from Maje fit somewhere in between mass produced and luxury, and it is a brand that quickly grew and grew from one shop in Paris to now having nearly two-hundred all around the world.

You’ll find basic tees and suede jackets, along with Cuban heels, offering you chic French dressing. The overall style is understated yet, bold, as well as being feminine and glamorous.

Balmain

A large fashion house like Balmain has been around for a number of years. However, the current creative director has been in place since 2011. With hints of monochrome, Balmain has been paired up with style and quality, and classic high-end fashion pieces.

The brand is also known for having big shoulders on tops, jackets, and dresses, as well as bodycon-style dresses, sock boots, and sky-high heels. It is a clothing brand in France if you are looking for A-lister style and lots of glamour.

Sandro

Similar to Maje, Sandro is a similar brand, that is just that little bit more stylish and sophisticated. They have a range of basics that are so well made, to such a high quality, all made with a slight twist on the classic designs. If you’re looking for a French brand that creates stellar boyfriend blazers, ruffle button-down shirts, and jeans that are unique, then Sandro is a good place to look.

The Kooples

Launched in 2008 by three brothers, Alexandre, Laurent, and Raphaël Elicha, you may have not known they were first creating a fashion brand, as some of their marketing looked more like a music band! However, they were ahead of the game when it came to the gender-fluid clothing that we see so much of today.

The Kooples brings in so much French style and effort, offering it to both men and women. The brand has definitely been inspired by the music scene of France, by adding in some twists and fun quirky looks with a nod to the rock music scene. For an effortless and casual Parisian look, then The Kooples should be one of your first choices.

Ba&sh

Mid-range brand ba&sh was created by two fashion-loving best friends Barbara Boccara & Sharon Krief back in 2003. Their inspiration came from being able to create their own dream wardrobe and then share with the women of France and beyond. If you are looking for a woman’s brand of clothing that is truly created by women and made with women in mind, then this is the one for you.

Although now a global brand, the style of ba&sh is still one that is very Parisian, bringing together freedom of expression with a chic and elegant twist. Their clothing is timeless with a feminine twist, including lightweight floral dresses and embroidered denim and jackets.

AMI Paris

The founder of AMI Paris is Alexandre Mattiussi, created and launched this fashion clothing brand in 2011. He was not new to the fashion scene, though, having worked in a range of large fashion houses around the globe, including New York, Milan, and of course, Paris. AMI is all about creating an authentic style, but one that is still affordable and obtainable.

The label is very effortlessly cool, with chic styles that are so easy to wear. You can get oversized sweaters with florals and tailored jackets, making it a great choice for getting all you need for a capsule wardrobe. From knits to suits, and everything in between, you can shop here for the ultimate in chic French dressing.

Isabel Marant

France meets the US with Isabel Marant chic but paradoxical style. You can see there are hints of the French Riviera in her styles, as well as out West America, so there are inspiration and styles from all over. Marant has developed a bit of a cult following, but the French clothing brand isn’t only for the fashion elite.

The Parisian designer wanted to create a label that is for real life women and wants those shopping to be completely happy with every purchase. If you visit one of the stores, then you will definitely be found trying things on before you leave so you know you’ll be completely happy with your choice.

Lanvin

A brand that dates back originally to the late 1800s, Lanvin is a very distinguished fashion house in France that is still operating. Their recent collections show that they are still on top of their game, with the classic feminine shapes and silhouettes, with beautifully intricate embellishments.

Not only is their clothing made to a high quality, but their accessories are handcrafted too, making them a choice for luxury items, be it clothing or accessories.

Jacquemus

A brand that doesn’t need very much of an introduction, as its reputation precedes it, is the famous Jacquemus. The creator, Simon Porte Jacquemus, founded the brand when he was only twenty years old.

Since its creation, the fashion house has become stronger and stronger, and it is a solid favourite with a number of celebrities from the Kardashians to the Hadids. The launch of the latest collection was so popular that it practically broke the internet, with a picture-perfect launch.

Veja

Whilst not strictly a clothing brand, and more of an accessory brand with shoes, Veja has been making waves since its creation in 2005. With a commitment to be socially and environmentally minded, the affordable brand has been popular with celebrities and regular fashionistas alike, with the Duchess of Sussex often seen wearing her Veja sneakers out and about.

The shoes are built to last, with materials chosen are mostly vegan, using natural rubber, making this French brand at the forefront of innovation in the industry. These sneakers not only look good, but they are sustainable and durable.

With the V on the side of the shoes, offering a distinctive look, they are great for every person’s wardrobe, and they can be dressed up, as well as dressed down.

Saint James

Saint James is a French clothing brand that has been around for a number of years, and it offers everything classically Parisian and French. Originally a brand for sailors making their uniforms, it is one of the companies that first created the classic Breton stripe that we all know and love as something to be quintessentially French.

With a nod to where it all started, the brand still makes all of their designs, which now includes more than just Breton stripe t-shirts, at Mont Saint Michel.

Antik Batik

Created and founded in 1992, Antik Batik is a clothing brand in France that takes style and inspiration from around the world, doing all it can to make sure that all pieces of clothing are an eclectic mix of prints and styles. If you like to wear clothing with a vintage feel and a retro look, then there are 70s style floral dresses to choose from, as well as big sunglasses to complete the look.

ERES

One of the top go-to brands in France for lingerie and swimwear is ERES. It is a brand that has evolved also in activewear and loungewear, making it a big name when it comes to clothing brands in France. The collections are very popular, helping the brand to become a household name. Not to mention the number of fans that the brand has, boasting a pretty impressive number.

The styles, whether they are lingerie or activewear, are made with an amazing attention to detail, with styles that are expertly cut, along with using fabrics that are not only comfortable but flattering. Some of the top choices to look out for are the bold and bright swimsuits, a classic, or the lace lingerie that is actually comfortable and not fussy like many pieces of lace lingerie can be.

Rouje

Rouje was created by the all around style queen, model, and actress, Jeanne Dumas. The brand is all about feminine pieces, with a range of designers on board to help Dumas to bring her style ideas and inspirations to life. You can find silky shirts alongside vintage-inspired dresses and tops, making it a good choice if you are looking for modern but feminine French style.

Frankie Shop

Frankie Shop is a favourite amongst bloggers, making it a go-to choice for street style and everyday looks. Great for layering up and choosing a number of items for one outfit, you can get everything that you need from trench coats, leather sandals, chunky sweater vests, wide-leg trousers, and everything in between. The colors aren’t bold, so for everyday items, and stocking up on neutrals, then Frankie Shop is the choice for you, especially if you are an aspiring fashion blogger.

Comptoir Des Cotonniers

This French clothing brand, Comptoir des Cotonniers, is a brand that brings together luxury and affordability, and since the 90s when it was created, has become loved by a number of women in France.

You do get what you pay for when it comes to fashion in many ways, and with Comptoir des Cotonniers, you know you will be getting garments of a high quality, made with an amazing level of detail. The styles are simple and wearable, with natural French fashion that isn’t too ‘over the top,’ complementing a typical French lifestyle.

You can also find workwear from Comptoir, alongside elegant pieces of everyday wear, but with the classic and neutral style and design, they will be essential for a capsule wardrobe as they will look timeless and effortless at all times and occasions.

MOSSI

One of the newer brands on the list, MOSSI is a brand that is one to watch out for. Only founded in 2018, it is a brand that makes all of its clothing in France, ensuring you get full French quality for a fully French brand.

MOSSI made headway when supermodel Naomi Cambell was seen wearing the brand for the cover of ELLE France. The styles change with the seasons, but with bright colours teamed with intricate and delicate silhouettes, you know you are getting something chic and unique.

Musier Paris

Musier Paris is a brand that is very new, only created three years ago. Growing up in the South of France, the founder, Mais, brings some of the French and Spanish influences of the South West of France, which is evident in the bright colors, patterns, and styles of the brand. Still based in France, the French clothing brand only works with local creators and manufacturers, with their collections made in the Paris workshops.

Balzac Paris

Balzac Paris is a clothing brand in France that has a modern take on Parisian style, but with a chic twist. The brand itself is only ten years old, and was created by a group of three friends who wanted to create fashion collections that are just ready to wear for everyday women. The brand curates their designs in Paris, but then sends them off to be manufactured in other parts of Europe.

Loulou Studio

A brand created by a French influencer, was created when she couldn’t find any of the knitwear that she really wanted. As she couldn’t find it, she decided to make the pieces that she wanted herself.

The collection has resulted in some of the ultimate loungewear pieces, with staples for the wardrobe that are made in luxurious and rich fabrics, helping women to feel great in the skin that they are in. Loulou Studio is a nod to the founder’s personal style, with some great tailoring that is a little on the androgenous side, with the colour palette having a lot of natural and earthy tones.

Bouguessa

The founder of Bouguessa, Faiza Bouguessa, draws on both her Middle Eastern and French backgrounds and heritage to create a luxurious range of designs that are modest and effortless. One of the main styles is an effortless shirtdress, but with her trench coats and other easy to wear and modest styles, it is easy to see how the Bouguessa pieces fit together to bridge traditional values with modern culture.

Marcia

Some brands that we have on this list have been around for a long time, but it is a good idea to look out for the emerging brands too, much like Marcia. With a cult following like Alexa Chung, it is a popular choice with many fashion bloggers too.

It is a brand that is up and coming, with bright colours and unique designs gaining a lot of likes and following on social media. These days, this is what a lot of brands need to do to get seen, which is why design is key, but working with influencers in the right industry can help emerging fashion brands.

They are also a brand that puts being eco-friendly at the forefront of what they do, which is so very important in this day and age.

Mirae Paris

If you love bright and bold when it comes to your fashion choices, then you don’t need to look further than Mirae Paris. Originally created by a mother and daughter, Camille and Tara, the brand started out as being very big on Instagram.

You can see why as the colors and patterns are very ‘Instagrammable’ and make for some iconic photos and fashion moments. The pieces of choice that you will find at Mirae Paris are dresses for any occasion, all combined with bold tropical prints, bright pinks, and a definite retro vibe.

No matter what you are looking for, with clothing brands in France, there will be something for everyone. Many of the most popular choices have a definite homage to the brand’s French backgrounds, showing just how timeless and effortless the French and Parisian style is.

France has long been known for its fashion influence, with many brands that were founded over a hundred years ago still going strong, working to showcase their style and expertise. That doesn’t mean that there isn’t room for anyone new, though, with many emerging brands to look out, that have been making fashion waves in France, as well as around the world.

Everyone has their favourite clothing brand, and in New Zealand, there are plenty to choose from. Whether you like:

• The latest styles
• More classic designs
• Or vintage items

There is a clothing company out there for everyone. Here are some of the top clothing brands in New Zealand.

Huffer

Huffer is a well-known clothing brand in New Zealand. It was founded in 2001 by Luke Meier and Dean Fisher, who wanted to create “clothing for the lifestyle of an active city dweller”.

Huffer has stayed true to its mission statement over the years, continuing to release new products inspired by the New Zealand lifestyle and culture. Huffer is known for its simple yet stylish designs, with a focus on high-quality fabrics.

The brand has become so popular in New Zealand that it’s sold through multiple retailers across the country, including Rebel Sport and Your Army. Huffer also has stores in Auckland City, Wellington Central City, Christchurch Mall & Dunedin.

There are currently seven different huffer stores across New Zealand: three in Auckland, each in Christchurch City, Wellington Central City, Dunedin & Rotorua. Their products can be found online on the official website but may only be shipped within New Zealand.

Stolen Girlfriends Club

Based in Auckland, New Zealand, Stolen Girlfriends Club is a multi-label store that stocks all the newest lines worldwide. The clothes are available in sizes XS – XXL, and women’s dresses are affordable. It is known for its edgy, rock-chic style. In addition, it offers online shopping and ships worldwide.

Stolen Girlfriends Club has clothes for men and women, including t-shirts, dresses, jeans, shorts and accessories such as belts or bags. They also offer hair gel that comes in different scents like pineapple & coconut milk or fresh watermelon. In addition, the brand specializes in dainty accessories that women can wear daily to complete their looks.

Karen Walker

Karen Walker is a clothing brand that is famous for its unusual designs. They are primarily known for their exceptional attention to detail and various fabrics in each design. The Karen walker collection also includes accessories, bags, shoes, watches and jewellery.

Their flagship store on Queen Street has become an Auckland landmark where you can also find various designer pieces from other brands.

Lonely

Lonely is a famous clothing brand in New Zealand. It is known for its wide range of clothing that can fit any fashion style or taste preference. Lonely was started by two sisters who wanted to create a more personalized shopping experience for customers to find exactly what they were looking for, instead of being limited to the options offered at most other stores on the high street.

Lonely was born out of a desire to change the way people shop and help them look good without breaking the bank, turning two sisters into successful businesswomen. There are many great clothing brands in New Zealand, but Lonely is one of the most popular by Kiwis on more than one occasion!

Storm

Storm is one of the leading brands in New Zealand. The company was founded by two brothers who believed that they could create a better t-shirt than those currently on the market. They launched their first product, Storm’s original T-Shirt, in 2005 to much critical acclaim and commercial success. Now with over 100 products available online and a retail presence in New Zealand, Storm is one of the top clothing brands.

Commoners

The Lorde Collection by Commoners is a fashion brand established in 2014. This clothing company has become one of the most popular brands in New Zealand and Australia. They focus on comfort and style. Their fashion pieces get inspiration from Australian and New Zealand street styles, music festivals, art installations, and the relaxed coastal lifestyle prevalent in both countries.

I Love Ugly

I Love Ugly is a clothing brand that was created in 2002. Since then, they have grown to be one of the top brands in New Zealand. For those living or travelling there, I Love Ugly has several locations where you can shop their products.

This includes Auckland Central and Ponsonby. They also offer online shopping for those who cannot make it to one of their locations. I Love Ugly offers a wide range of clothing and accessories perfect for any season or occasion.

They have both men’s and women’s collections, as well as children’s options. You can find anything from shoes to dresses, pants, skirts, hats and more! In addition to fashion items, they also have a line of accessories, such as watches and sunglasses.

I Love Ugly has a unique style that makes them stand out from other brands. The clothes are bright and colourful with interesting patterns that you won’t find anywhere else. They offer items for all different styles, including streetwear, formal wear, grunge or vintage-inspired clothing options.

In particular, they are well known for their range of t-shirts. In addition, they offer both plain and printed options, making it easy to find something that appeals to you!

Trelise Cooper

Trelise Cooper is a kind of brand that all the people in New Zealand love. It has so many collections for women and men that are unique, stylish and comfortable to wear. The fabrics used here are also soft and skin-friendly.

Trelise Cooper was established in 1981 with its head office situated in Auckland City, New Zealand. Its products also get exported to different countries around the world. There are too many collections for everyone in Trelise Cooper; whether you are a man or woman, they have their collection according to your needs and wants.

The most important thing is that all of its products are very reasonably priced so anyone can afford them easily. They mainly focus on making their clients happy and satisfied.

Company of Strangers

Company of Strangers is a clothing brand that is popular throughout New Zealand. They have various products for all genders and ages, including casual wear such as t-shirts, hoodies and polo shirts to more formal items like suits and jackets.

Company of Strangers’ prices range from $20NZD – $400+ depending on the type of item you are buying; for example, you can get a pair of jeans from $90NZD or just under $60USD.

Company of Strangers offer free worldwide shipping on all purchases over $200NZD, and they also offer a returns service. All items are made from 100% pure cotton with high-quality stitching to ensure that your item looks excellent for a longer period.

Working Style

Working Style is one of the most popular clothing brands in New Zealand, having gained a large following of loyal customers who love their softshell jackets and base layers. With a history in mountaineering, the brand has developed its distinct style over the years.

Kate Sylvester

Kate Sylvester is a well-known and popular clothing brand in New Zealand. It is well known for its high-quality fabrics and unique prints to make stunning styles that are as comfortable as they look good.

Unlike many other brands, Kate Sylvester has a vast range of different types of clothes – from casual wear such as T-shirts to evening gowns and stylish dresses. The Kate Sylvester brand is famous with women of all ages, and it has a very loyal following among celebrities.

My Boyfriend’s Back

My Boyfriend’s Back is a famous brand of clothing sold in stores all over New Zealand. This brand has been the most popular since the 1980s and continues to be a favourite today. Many people wear it, both young and old, as well as some celebrities.

Nom*d

Nom*d is a clothing brand known for its quality men’s and women’s fashion. They are in Auckland, the largest city in New Zealand. Nom*d was started in the 1980s by two fashion designers. They wanted to create a clothing brand focused on high-quality fabrics and designer style at an affordable price (Kako).

Nom*d has grown into one of New Zealand’s most popular brands because they offer fashionable clothes for men, women, children, and the home. Nom*d has over 28 retail stores all around New Zealand, including Auckland and Wellington.

They also have an online store that ships to many different countries (Kako). Nom*d offers clothes for any season or occasion. Their styles include dresses, skirts, blouses, pantsuits, coats, tops & tees, sweaters, shorts & jeans, skirts, and dresses.

Adrienne Whitewood

Adrienne Whitewood is a fashion designer who started a company called Adrienne Whitewood ltd. The brand is known for its luxury knitwear made from the finest merino wool, cashmere and silk blends with hand embroidery details.

Adrienne Whitewood’s signature pieces include long and short silk dresses, soft cashmere cardigans and chunky knit scarves. Most recently, Adrienne launched her new evening wear collection with a glamorous black-tie event at the Langham hotel in London.

The brand has also expanded into accessories such as hats and gloves, sold in over 50 of the world’s finest stores. Adrienne whitewood ltd. is an iconic fashion brand with a reputation for quality and style, which you can find at leading department stores across New Zealand, including Smith & Caughey’s, David Jones, Ballantynes and Harrods.

Deadly Ponies

Deadly Ponies is a New Zealand clothing brand that was founded in 2015. The company is based out of New Zealand’s capital city, Wellington and has been rapidly growing since it first started!

It all began with a group of friends who wanted to create some awesome t-shirts together. They had a few different designs and tried to sell them on some of the local markets. After moving from market to market, they eventually settled down in Wellington’s famous Vivian Street Market, where you can still find deadly ponies today!

Since then, their clothing line has been increasing, with new products released almost every month. Deadly ponies is known for its bright colours and unique designs inspired by pop culture. In addition, they have t-shirts with the logos of popular video games like Minecraft and t-shirts featuring cute animals such as cats!

Kathryn Wilson

Kathryn Wilson is a famous brand in the fashion industry. It is very famous in New Zealand, Australia and other countries of the world. Many people like to wear Kathryn Wilson clothes because they give them a unique style statement at low prices. If you also want to look stylish yet comfortable, it would be best for you to go through this brand that has varieties of dresses for you.

Many people like to buy Kathryn Wilson clothes because they are available at low prices, which is impossible with other expensive brands. In addition, this brand has all types of garments, including tops, skirts, jeans, and others. As a result, customers have plenty of options before them when buying different kinds of dresses at a single place without going anywhere else.

Zambesi

Zambesi is the epitome of luxury fashion. It has international recognition for its unique design and style, with each piece intricately crafted to perfection. Zambesi has been making waves in the industry since Michelle Woodmansey first launched it in 1989 on Auckland’s High Street.

World

World is one of the famous textile brands in New Zealand for its quality and fashion. The company specializes in making clothes, bags, shoes and more. They also have their fashion line.

The company headquarters are out of Auckland, New Zealand, with over 300 retail outlets all across the country. The stores offer a variety of products for men, women and kids.

Alexandra Owen

Alexandra Owen is an emerging fashion label that has recently gained popularity, with celebrities like Kendall Jenner wearing their designs on the red carpet and around town.

Alexandra Owen is a top clothing brand in New Zealand because of its luxury designs and extensive range of apparel. Their 2016 summer line features the best pieces from Alexandra Owen, with bold stripes and bright colours that are perfect for any occasion this season. Alexandra Owen also features an extensive range of accessories, including bags and jewellery.

Okewa Rainwear

Okewa Rainwear is a family-owned and operated company in New Zealand. They make high quality, great fitting products for men and women designed to be comfortable under any conditions.

Their rainwear is windproof, water-resistant and highly breathable. The outer layer sheds moisture in the form of droplets while maintaining a comfortable air space next to your skin, so you stay dry by keeping vapour out with its durable waterproof membrane.

Okewa also makes high-quality casual wear for men and women, which provide warmth in winter and protection in the summer seasons. Their range of products can keep you dry, warm and comfortable when travelling during all four seasons. Buyers have praised their knitwear for its excellent quality at a very reasonable price point.

Mandatory

Mandatory is one of the top clothing brands in New Zealand at this time, with many people loving their products and recommending them to friends and family members. They offer free returns, a bonus for shoppers who aren’t sure about sizing or quality before purchasing from them online.

Mandatory is a clothing brand that has been around for quite some time now, and they have always offered quality products at excellent prices. Many people who purchase from them are pleased with their clothes and the service they receive when shopping online.

Lucilla Gray

Lucilla Gray is a famous clothing brand in New Zealand. Lucilla Gray provides luxury and classic women’s fashion designed to be both timeless and on-trend for the modern woman. Lucilla Gray was founded by Julie Gray, who created her clothesline after being disappointed with what she could find at retail stores, which was either too conservative or didn’t fit her sense of style.

Lucilla Gray has made a name for itself in the fashion world by creating classic pieces worn on many different occasions and seasons, like their signature silk shirt dresses and cashmere sweaters. Lucilla Gray also uses rich colours and luxurious materials to create beautiful and high-quality clothing.

Kowtow Clothing

Kowtow Clothing is a New Zealand-born brand, with offcuts from the fashion industry being used to create casual and comfortable pieces. In addition, it uses recycled fabrics wherever possible to reduce its environmental impact.

Kowtow Clothing sells several products made from recycled fabrics and materials designed to be casual, comfortable pieces. It also works with charities in New Zealand by holding events throughout the year that give back to organizations like The Animal House and Women’s Refuge.

Twenty-Seven Names

Twenty-Seven Names is a famous brand in New Zealand. The brand is renowned among customers because of the quality materials and affordable prices. The company also offers a wide range of products for people to choose from.

Twenty-Seven Names offer a large variety of clothing items. Some of these include t-shirts, jumpers, pants and fashion accessories like sunglasses and bags. The clothing is available in different sizes to fit all body types. As well as providing apparel for men, the company also has a large selection of products for women, including skirts, dresses and blouses.

Deryn Schmidt

Deryn Schmidt is one of the top brands in New Zealand. Over the years, Deryn Schmidt has built up their brand to be one of the best at what they do, creating high-quality clothing that appeals to customers across all demographics and age groups.

Deryn Schmidt believes in providing excellent customer service before, during and after your purchase, whether you’re buying online or in-store. They guarantee that their customers have a pleasant shopping experience with them and, most importantly, leave them satisfied with what they purchased. Deryn Schmidt is a brand you will know by name after just one purchase from them because of their fantastic customer service and top quality clothing!

Salasai

Salasai is a clothing company that focuses on making the most effortless pieces for women. Each piece is designed in New Zealand with incredible attention to detail, ensuring it will last you season after season.

The brand was started by sisters Lucy and Mandy Hartman, who have travelled extensively through Europe. They noticed how much effort people put into dressing up and wanted to bring those looks back home with them and make it more accessible for women.

Caitlin Crisp

Caitlin Crisp is a brand in New Zealand that aims to be different. Caitlin Crisp is made up of an ever-expanding collection of everyday basics, with a focus on quality fabrics and timeless cuts – leaving you constantly feeling great in your clothes.

The brand is available at some major retailers around New Zealand, including Farmers, Briscoes, Ballantynes and Hide & Seek .Caitlin crisp is also available online at various stores, including ASOS and The Iconic.

Georgia Alice

Georgia Alice is an online store that sells clothing, shoes, accessories and even homeware. The top brands they have are Adidas Originals, Everlane, COS & Herschel Supply Co. They ship to New Zealand for free when you spend over $100, or international shipping rates start at $12. Georgia Alice also allows you to shop by category, including dresses, denim, coats and more.

Jojo Ross

Jojo Ross is a famous designer and retailer of women’s clothing. It is one of the best selling brands in New Zealand, with nine stores across four cities: Auckland, Wellington, Christchurch, Dunedin. The company was established in 1991 by Josephine Rossiter as a single boutique store on Ponsonby Road in Auckland City before expanding to multiple retail outlets throughout New Zealand.

Jojo Ross’ most popular items are dresses, skirts and shirts for women of all ages. The company also focuses on accessories such as handbags, jewellery and shoes that can compliment any outfit from Jojo Ross’. There is something here to suit every woman’s fashion taste!

Meadowlark 

Meadowlark is the best place to buy clothing online in New Zealand. Whether you’re looking for a new dress, some jeans or underwear, meadowlark has it all. You can buy the latest fashion trends or classic styles with ease on meadowlark! Plus, you’ll find great deals every day.

Papa clothing

These clothing brands are unique and would be high up on the list for anyone looking to purchase new clothing in New Zealand. They all have excellent quality, prices, styles, colours- everything that you could want!

When it comes to fashion, everyone has the right to be choosy. The clothes you wear make a statement about the kind of person you are. They give a hint towards your morals and ethics and how your view yourself in the world.

Clothing can also be used as a way to make a social impact on business and the world. You can buy clothes that support sustainable projects or the local community as well as a range of other things. Clothing is no more just simply about function.

There is a whole sociopolitical aspect to consider as well. No one likes to think that their gown has been made by a ten-year-old girl in a sweatshop, for example. For those of us living in Hong Kong, we feel no differently.

Luckily there are plenty of fashion choices available and many different shops and boutiques both on the streets and online for us to choose from. It does not matter what your style or political angle is, there is something for you. Below we have listed some of the top clothing brands in Hong Kong:

Sau Lee

This fashion label prides itself on the fact that its inspiration is born out of the city itself. The rich, diverse multicultural heritage of Hong Kong has itself created this fantastic little label. It is a brand designed especially for the strong, eclectic, and bold women who inhabit this vibrant city, who need clothes to match.

The pieces it offers have that timeless yet chic appeal, from flowing gowns to something a little more devious, if you have an occasion, whether a fancy ball or a vacation in the tropics, Sau Lee has you covered.

What’s more, Sau Lee’ has a broad range of sizes too. Instead of favouring the extremely petit, women of all shapes and sizes are catered for. We all deserve to look this beautiful once in a while.

AmenPapa

AmenPapa was created by the designer Salina Yam who has a strong philosophy for the purpose of clothing, that it should empower us and express who we truly are. To Yam, clothing is the physical manifestation between the thin border of the inner and outer worlds and she wanted to create a brand that expressed this.

Yam herself turned to Christianity after a hard period in her life, and this has helped her mould her ability of self-expression. She uses her understanding of God’s message to create a fun and uplifting fashion label for all to enjoy and stand for something we believe in.

And her adherence to her philosophy and religion is certainly paying dividends in the display of high-end fashion in AmenPapa. With whimsical pleated skirts, playful slogans on t-shirts, cool embroidery, and a display of meaningful and deep messages designed to hit a nerve.

Yam certainly leaves nothing wanting with her combination of beautiful aesthetic and philosophy. She is even enjoyed by famous faces such as Vanness Wu and Jay Chou, which is a great selling point.

EDIT

This is a Hong Kong fashion brand that exists simply for the joy of dressing up. It is a contemporary and minimalist label with a hint of romance and fun. Its showcases pieces are timeless essentials that every woman should own.

When you don a piece of clothing from EDIT you are immediately transported to the realm of drama and spirited womanhood. The label was founded by two lifelong friends as a strong concept store, and this vision is materialised on every piece.

With a mix of patterns, or block shades with a subtle hue on dresses, tops, trousers and skirts, among other things, you are sure to find a suitable item for the occasion you are looking for.

WEAT

This ultra-modern bag and accessory fashion brand is for the naturally sociable, gregarious woman with bold fashion, which is designed to make a statement. The name itself WEAT means “We Eat Avocado Toast,” and is ready to entice those brunch eating, health-conscious millennials.

It is all about the go-getting woman who does not take no for an answer. These bags and accessories match her passion and can-do attitude. WEAT’s iconic multifunctional “toast bag,” was created by Nina Sieber with the fast-paced, busy, city living lifestyle in mind.

The triangle clip was specially designed to allow their handbags to transition between a belt-bag, cross-body bag, clutch, and clip-on mini. Every convenience has been catered to. If you like heart shapes, tassels, golden chains, straps, and more, WEAT has you covered.

Harrison Wong

Harrison Wong made a fantastic first impression when he won the quite prestigious Hong Kong Young Designer’s Contest as well as the Japanese Grand Prix Contest. These accolades solidified his name as one of the best new designers around.

After competing in these competitions, he studied a Master in Fashion at the London College of Fashion. This is where he was really allowed to begin fully expressing his creative passion. He now designed fantastic contemporary clothes ranges for men.

Harrison Wong the brand showcases cool, urban, edgy and inspiring clothing with that modern classic feel and stunning tailoring build to perfection. He leaves nothing to chance. His clothing range actually has that unisex appeal with outwear and textured separates.

Ziztar

This is a bold and contemporary fashion label for women and girls, with a ready-to-wear head-turning attitude that is both fun and unique. It is a brand that was invented by two sisters who wanted to create something fairly unusual in the market today on all clothing.

They wanted thor style to show an incorporation of various patch designs, with other whimsical embellishments as well as quirky graphics. If you are looking for something that screams different, this is the label you have been waiting for.

Even celebrities such as Katy Perry have been known to don these quirky and playful clothes. Think ruffled t-shirts, bold patterning, asymmetrical dresses and even elegant peplum tops.

Basics for Basics

This clothing range is centred around the idea of sporty, elegant, and minimalistic clothes created in an ethical way. All their products are made with extreme care taken to ensure that every stitch has been sewn with fabric that was either surplus to requirement from elsewhere, or made of organic cotton or some other sustainable material.

This means that this brand has come up with some of the best solutions to dealing with their carbon footprint and put these solutions into everyday practice. This is a business model that may well be replicated elsewhere by more and more brands as the push to zero-carbon accelerates.

If sustainability is an issue that resonates with you, Basics for Basics is the clothing range for you. Not only is the focus on sustainability, but they have not lost sight of high-fashion in the process. The collection is beautiful and stylish, designed for everyday wear for all you women out there.

Yeung Chin

Yeung Chin uses his fashion brand to explore the boundaries between the artistic pursuits of high-end fashion, performing arts, and sound. This is a brand with a strong ethos in rule-breaking, and you will love it. Essentially Yeung Chin sees fashion as a way of expressing art and artistic sensibilities.

Walking down the street does not have to be simply that. It can be a sign or a symbol of something far more meaningful and deep. This is his statement piece and conceptual clothing philosophy. By deliberate avoiding of the normal and conventional aesthetic sensibility, his label favours the avant-garde, with experimental yet comfortable designs.

Despite the strong philosophical concept, his clothes are still easygoing and ready to wear. His pieces are bold, with boyish silhouettes. He combines asymmetrical layering with a flair for the unexpected when it comes to draping.

You can clearly see the performing art inspiration behind the label, and it is no wonder that he has actually designed costumes ready to be worn by the City Contemporary Dance Company. He does not only deal in clothing, think fantastic accessories too, for a fully rounded design platform.

Victoria

If you are or want to be, a part of Hong Kong’s vibrant skating scene, this is the brand for you. A concept created by skaters for skaters, Victoria and is helping rejuvenate skating in Hong Kong. The brand incorporates in its fashion the love of creative pursuits, music and art with a mixture of classic and contemporary designs as well as old school motifs, and Asia’s more eccentric sensitivities.

They have various exhibitions exhibiting psych blues imprints and fantastic skating photography, which really give a feel for the image they want to portray. With this brand, you are guaranteed something truly unique.

The unisex nature of Victoria appeals to members of the community who are interested in artistic and creative expressions, with a focus on silhouettes and trendiness. If this is what whets your appetite, you can find Victoris online or in-store.

Rcano

This Hong Kong-based menswear fashion label was founded by the Mexican brother-sister team Rafael and Tamara Raya Cano in 2014. Rcano began life as a shirt and collar brand, but due to its overwhelming success, it has upgraded to all things male fashion, both clothing and accessories.

It is now a classic menswear label that effortlessly combines colourful and vibrant aspects of the founders Mexican heritage with a much more sophisticated and chic Asian bent. Rcanos speciality is all around using various prints, designs, colours, textures and fabrics to create a clothing range that is both stylish and chic as well as being comfortable.

All this goes together to make Rcano one of Hong Kong’s most sought after and distinctive menswear brands. When you take a look at their store online, you can see why they quickly escalated from a simple one aspect brand to a multi-aspect.

In addition, you can easily have a tailor-made service from Rcano, where you have the ability to personalise every aspect of your suit to match your individual style and tastes. If you are a modern man in the city looking for something unique, sophisticated and practical to boot, this is the brand for you.

Mase

The website address depicts the words Mase Artworld, and for good reason, art is something this brand hold very dear. Their range of bags and accessories are essentially an opportunity to express art and colour merged with vibrant high-end fashion.

MASE prints are a way for MASE to depict the story of Hong Kong as seen from the perspective of a lifestyle artist. It is clear from the imagery of the pieces that Mae Kwan – the designer – has a background in architecture as well as music. All this is captured in the brand’s unique and captivating imagery.

The company is now separated into three different branding lines, MASE – the original and signature brand which showcases their luxury handbag lines including clutch and shoulder bags among others, MASE Resort, which is more along the line of causal pieces for holiday resorts, and MASE Lifestyle which is a collection of home decor pieces which are definitely designed for the bold statement you are after. MASE can create bespoke pieces to orders. Just visit the store online and take a look for yourself.

Sketcharound

Sketcharound is a brand with a philosophy around creating clothing with originality that surpasses the limited thinking of gender. It also weds into its concept fashion the idea of simplicity as well as delicacy.

Ultimately this is a gender-neutral brand that will appeal to a wide range of thinkers and fashion gurus alike and was founded by the Hong Kong fashion designers Priscilla So and Kan Yuen Wai. As well as its gender-neutral ethos, the brand has the core belief that these fashion statements should be easy to wear and very practical to boot, which is why there is a focus on the everyday.

We should all be able to look our best no matter the occasion or circumstance. In addition, there is a strong focus on sustainability and the reduction of our carbon footprint. When you think Sketcharound, think reinvention and simplicity. Think wide-legged trousers, beautiful tailored mini skirts and anything at all that you can think of in oversized fabrics.

Black Coral xo

Black Coral xo offers its customers a wide range of beautiful and feminine clothing and accessories that are both sexy and fun. This stunning modern brand was the brainchild of two childhood friends with a love of travelling and a dream of creating quality fashion with a bohemian, playful, and holiday-esque feel.

Fed up with the ordinary fashion they saw day in, and day out, they wanted to create something more, with a unique and ultra-modern feel that could make any woman feel sexy and playful. This is a dream that became a real story, which can inspire every woman. Block Coral xo is the perfect choice for any occasion.

Its warm winter collection creates the perfect offset to its focus on its Australian beach parties aesthetic and holidays in the Sun. You are guaranteed to find something you live in this range.

Float Captain

The clue really is in the name of this brand. Float Captain was created and developed by a group of friends who wanted to create something for those in Hong Kong who lived that surfer lifestyle. Their philosophy is based on the concept of simplicity and fun, something easy going and beachy that matched the personality of their intended customer base.

They have been sure to put their own Hong Kong inspired spin on their clothing range by incorporating local and quirky surfing graphics. This means that the area, culture and urban landscape of their native Hong Kong is an essential part of the creation process.

These are people who really know their audience. Their brand was also inspired by the popular Hawaiian and Californian functional range of boardshorts, t-shirts, and surfer-wear. Their clothing range is for both men and women and displays at times a more subtle approach to their surfing artistry. If surfing is your sport, or even if it isn’t, Float Captain will be able to inspire you.

TwS (Twisted Sisters)

This is a label that exudes attitude and that cutting urban edge. It was created to show off the personality of its wearer and highlight the inner world and the feminine spirit. TwS Twisted Sisters is a fun and edgy brand for the modern woman founded by the Hong Kong-Canadian Maria Mak.

The range palsy with clever tailoring, graphic silhouettes, sleek and sophisticated fabrics to really enhance all that it means to be a woman. The brand incorporates a fun merging of twists and asymmetric designs and pleats, as well ad complete head-to-toe pastel colourings.
This will appeal to anyone who wants something weight that exquisite taste. There is also a seductive lingerie section which is high-quality and expectation guaranteed.

Beam Bold

This brand is called Beam Bold for a reason. With bright block colours and stunning patterns, you will definitely find something to liven up your wardrobe. This brand was created with striking colours at the heart of its philosophy, as well as ensuring that there is something for every woman and girl, no matter what their shape and size.

Its influences include the beautiful native African dress as well as incorporating Caribbean tones in its design. We all deserve something this vibrant and striking to really make an entrance.

Another key aspect is their strong commitment to a sustainable approach to textile and clothing manufacturing. Their designs are open to being mixed and matched, which can help you make an individual statement.

Ekam

If you want something that offers a little taste of India, then Ekam is your go-to. Their stunning prints combine that nostalgic Indian feel with a more modern psychedelic edge. The clothes simply exude soul and offer the wearer a huge chance to express their true femininity.

The patterns are beautiful, expressive, and, more importantly breathable – very necessary for hot city living. Such thought and consideration can be seen as though it were a spine running through their entire collection, from expressive tops, cotton bottoms, and relaxing dresses, and more.

Why not check out their collection online, where everything they have can be found. What’s more, Ekam is associated with helping create a more sustainable planet for everyone. So, if sustainability and caring for the environment is an issue you feel strongly about, then Ekam may be what you are after.

Femance

Website: https://www.femance-official.com/

The name of this brand, Femance is an amalgamation of the words Feminine and Romance and that just about sums it up. This brand is all about offering its customers the best quality leather pieces without the extreme price tag you find elsewhere.

Their stunning array of handbags are uniquely inspired and designed to give the wearers a sense of individuality, style, sophistication, inspiration, and romance. All that in one bag! This modern brand was created by two long term friends who felt they needed to give something back to society with their shared dream of beautiful handbag aesthetics.

And they have really made a statement with Femance. This strong and versatile collection displays something clearly unique with an abundance of deep earthy tones and elegant designs. The range is more or less poetic, and any woman out there who wants something to highlight their individual personality needs to acquire one of these pieces.

Fashion is a multibillion-dollar business, not just in Germany, but everywhere throughout the world. However, for Germany itself, when it comes to eCommerce, clothing and fashion are among the country’s most significant marketplaces. So, which brands are most popular in Germany? Here are some of our findings.

C&A

C&A is a fast-fashion retail clothing store network with its main European hubs in Vilvoorde, Belgium, and Düsseldorf, Germany. It has retail outlets in many European countries. It only serves the most important Asian, North American, and South American markets. C&A’s brands include:

• Angelo Litrico
• Clockhouse,
• Rodeo (ski and snowboard apparel)
• Yessica and Yessica Pure
• Avanti
• Canda
• Palomino
• Your Sixth Sense
• Westbury
• Here+There,

Clemens and August Brenninkmeijer founded the company in Sneek in 1841 as a Dutch textile firm, naming it after their initials. Bernard Joseph, Clemens’ son, started selling in Amsterdam in 1906, and by 1910, the Netherlands had ten stores.

H&M

H&M is a Swedish multinational apparel retailer renowned for producing fast-fashion clothes for men, women, adolescents, and children. As of November 2019, H&M operates in 74 countries, with over 5,000 shops operating under different corporate names and 126,000 full-time equivalent employees.

Erling Persson established the business in 1947 when he launched his first store in Västers, Sweden. Hennes (Swedish for “hers”) was a store that only offered women’s clothes. In 1964, a shop opened in Norway. Persson purchased the hunting gear store Mauritz Widforss in Stockholm in 1968, which resulted in the addition of a menswear collection to the product line and the name change to Hennes & Mauritz.

FALKE

FALKE first started back in 1895 when Franz Falke-Rohen, who had been working as a seasonal knitter to supplement his roofing business during the winter months. FALKE was originally a craft company, spinning its own yarn and making popular socks that worked in both the cold winters and for those who were more active during the summer.

Franz’s oldest son, Franz Jr, took over the small knitting business in 1902 and managed it through the turmoil of World War I. By 1918, Franz and Franz Jr had found – and then purchased – the Wool and Hair Yarn Spinning Mill in Schmallenberg (which would become FALKE Yarns later on), laying the foundation for the establishment of today’s group of companies.

Today, FALKE, a family-owned business, is a global fashion brand specialised in luxury socks, hosiery, and clothing for men and women.

Marc Cain

Marc Cain’s main love is fashion, and it has been for the last 47 years. Since 1973, they’ve come a long way in terms of what they do, how they do it, and how popular they have become.

As a family company, they are globally successful and the industry leader in the luxury women’s clothing sector. Marc Cain has always been a supporter of German fashion and prefers to produce in Germany.

Impressive knitwear designs that demonstrate their quality skills and are produced in the company’s headquarters in Bodelshausen are among its highlights. Marc Cain’s styles are distinguished by a particular tension generated by the delicate interaction of various materials and shapes – vibrant, expressive, and straightforward.

Adidas

Adolf Dassler founded Adidas at his mother’s home in 1924, and he was joined by his older brother Rudolf under the name Gebrüder Dassler Schuhfabrik. The product that bought them fame was the spiked running shoe they created, which could be used in many different types of sports.

To improve the quality of spiked sports footwear, he moved away from hefty metal spikes and toward canvas and rubber. This made them much easier to use, and sportsmen and women started to buy them in droves.  Following a schism in the brothers’ relationship, Adolf founded Adidas, while Rudolf founded Puma, which became Adidas’ commercial competitor.

Adidas’ identifying symbol is the three stripes, which are utilized as a marketing tool on the company’s apparel and shoe designs. Dassler referred to Adidas as “the three stripes business” after purchasing the branding from Finnish sports company Karhu Sports in 1952 for the equivalent of 1,600 euros and two bottles of whiskey.

Zalando

Zalando SE is a German multinational e-commerce business headquartered in Berlin. Customers from twenty-three different European markets can purchase fashion and leisure items via the company’s portal.

Zalando was established in Germany in 2008 by Rocket Internet, Robert Gentz, and David Schneider. The name was chosen to play on the Italian term zalare (meaning “making jokes”). Zalando, which was inspired by the US online store Zappos.com, initially focused on the selling of footwear.

In 2010, the business expanded its range by launching in the Netherlands and France. It launched online shopping sites in the United Kingdom, Italy, and Switzerland in 2011. Zalando expanded to Sweden, Denmark, Finland, Norway, Belgium, Spain, and Poland the following year. Zalando expanded its operations outside of Germany in 2012, providing delivery to Austria.

Zalando has been a European digital platform since 2013, following in the footsteps of IT firms from the East, particularly China. Zalando began transforming itself into a digital shopping mall, enabling fashion houses and shops to generate sales via the Partner Program as well, sometimes with little involvement from Zalando. Zalando extended its partnership with physical shops in Germany in February 2018.

Hugo Boss

Hugo Boss is a market leader in the premium sector of the global clothing industry. 13,800 (approximately) people work around the globe to ensure that Hugo Boss constantly provides the finest service to their clients, from collections to customer service.

Hugo Boss men’s and women’s clothing collections include not just business wear, casual clothes, and athleisurewear, but also exquisite eveningwear for special events. The idea behind this is that those buying these items should be appropriately clothed in every circumstance and for every occasion, no matter what the day brings.

Shoes, accessories, and licensed goods such as perfumes, eyeglasses, and watches round out the collection. Hugo Boss had revenues of EUR 1.9 billion in the fiscal year 2020.

In addition to its product line, Hugo Boss is renowned for its events, marketing, and collaborations, which strengthen the market positioning of the two brands, BOSS and HUGO. Shows at international fashion weeks, art prizes, worldwide exhibits, sponsorship of sports events and elite athletes, and much more are examples.

Luisa Cerano

This German label, which is part of the Stuttgart-based Hauber Group, has an impeccable history. Established by Ferdinand Hauber in 1870, the main business is being managed by the same family today, demonstrating the Leuthe dynasty’s competence.

Members of the fourth and fifth generations of the founding family, Walter, Michael, and Jürgen Leuthe, occupy important managerial roles at Hauber, which also owns the Sporlastic Orthopaedics brand.

Luisa Cerano made its debut in 1998. Although the label was not founded by an Italian woman, the name evokes the company’s aim to appeal to ladies seeking European elegance. The initial collection, which consisted only of knitwear, was such a hit that the business decided to expand, adding trousers, shirts, and jackets to offer a complete variety of easy-to-match items. Luisa Cerano is now one of the most popular brands among women aged 30 and above.

Puma

Puma SE, marketed as Puma, is a German multinational company based in Herzogenaurach, Bavaria, Germany, that develops and produces athletic and leisure footwear, clothing, and accessories. Puma is the world’s third-biggest sportswear company. Rudolf Dassler established the business in 1948 and it is now headquartered in Herzogenaurach, Germany.

Puma has been a publicly traded business since 1986 when it was listed on the Frankfurt Stock Exchange. Kering (previously Pinault-Printemps-Redoute or PPR) controls 16 percent of the company, while Artemis SA, Kering’s biggest shareholder, owns 29 percent. Bjorn Gulden, a former football player, has been the company’s CEO since 1st July 2013. Puma SE employs over 13,000 people globally and sells its goods in over 120 countries as of 2017.

Birkenstock

History and tradition are important features of this business that dates back centuries. Birkenstock is deeply rooted in the beautiful skill of producing high-quality, healthy shoes. Since 1774, Birkenstock has been handing down this commitment from generation to generation. As a result, the durability, luxury, and support are unparalleled.

The company’s original aim was to create shoes that supported and moulded the foot, as opposed to the flat soles of the majority of footwear at the time. The Fussbett (footbed) was developed in 1896, and by 1925, Birkenstocks were widely distributed across Europe.

In 1966, Margot Fraser was the first to bring Birkenstocks to the United States. They were sold at health food stores in the US and therefore were linked with hippies in the 1970s. The EVA, an ethylene-vinyl acetate rubber sandal, was launched in 2015 as a less costly substitute to the original cork Birkenstock.

Birkenstocks have made many cameos in the world of haute couture, with designers putting their own spin on the footwear. Phoebe Philo created one of the most well-known designs. This sandal is popularly known as the “Furkenstock” since it is constructed of Birkenstock’s Arizona and a mink-covered footbed.

2021. Catterton, a private equity group backed by Bernard Arnault’s LVMH, has agreed to buy Birkenstock, a German footwear manufacturer, for about €4 billion in February 2021.

Thomas Sabo

Thomas Sabo is a worldwide leader in designing, selling and distributing jewellery, timepieces, and cosmetic goods for men and women. The company’s driving factors are a passion for fashion and a desire to create unique, expressive accessories.

Extensive care is given in the development of trend-oriented patterns ranging from classic and elegant to extravagant and edgy. This, together with the highest product quality requirements, are the defining features of the Thomas Sabo universe.

The love knot, skulls, leather bracelets, and feminine infinity rings, among other expressive and iconic designs from the ladies and men’s collections, have achieved cult status in the Thomas Sabo product world and are highly sought among consumers worldwide.

Thomas Sabo was founded – by Thomas Sabo himself – in 1984. By 1998, in Frankfurt, the first unique Thomas Sabo stand-alone shop opened. Many stand-alone shops in excellent locations, as well as shop-in-shops in major department stores, were created in the years that followed.

Mytheresa.com

Susanne and Christoph Botschen established the Mytheresa online shop in 2006, which is affiliated with the multi-brand store in Munich. Their inventory includes high-end clothes, shoes, purses, and accessories from premium designer labels such as Bottega Veneta, Burberry, Fendi, Gucci, Moncler, Loro Piana, and many more.

Mytheresa is a global store that works in eight languages: English, German, French, Italian, Spanish, Arabic, Chinese, and Korean. Mytheresa debuted a kidswear line in January 2019, followed by Mytheresa Men in January 2020.

Mytheresa filed an IPO on the New York Stock Exchange in January 2021, with a valuation of $2.2 billion; on the first day of trading, the valuation rose to $3 billion.

Escada

Escada SE is a high-end women’s designer apparel business based in Munich, Germany. Regent, L.P., an international private equity group headed by investor Michael A. Reinstein, owns the company.

Margaretha Ley, a designer, established the business in 1978. It now sells trendy accessories as well as ready-to-wear. Escada SE works in 80 countries and has 600 places of sale globally as of 2017. The premium fashion company employs about 1,500 people worldwide, including offices in Milan, Paris, Tokyo, London, Beverly Hills, and New York City.

MCM

MCM Worldwide is a leather luxury goods company that was established in 1976 as “Michael Cromer Munich.” Cognac Visetos, the brand’s trademark logo-printed material, appears on many of its items.

Its brass plate emblem can be seen on all legacy collection bags and most goods; each brass plate has a unique number at the bottom. MCM distributes its goods via wholesale accounts, franchises, and independently owned and managed shops.

The MCM label was famous in the 1980s for being rather flamboyant. In 1993, at the height of its success, it had 250 outlets globally with revenues of $250 million. Following a German tax probe into Cromer in 1995 for suspected tax fraud, banks and investors lost confidence in MCM’s financial soundness. The business was reorganized in 1997, and its shops and trademark rights were divided and sold.

Sungjoo Group, a South Korean retail company, bought the global rights to the MCM brand in 2005. Kim re-launched the company in 2006 with the opening of a new shop in Berlin. Following that, MCM reopened shops in New York, Toronto, Paris, London, Singapore, Tokyo, and China, among other places. MCM opened their biggest shop in Hong Kong’s Entertainment Building in 2011.

JOOP!

Joop! was established in 1986 in Hamburg, Germany, by German fashion designer Wolfgang Joop. Joop, who had been retailing fashionable clothing under his last name since 1981, built a successful licensing company that ultimately included premium womenswear, menswear, childrenswear, accessories, and home items.

He added an exclamation point to the name to differentiate it from himself as an artist. Joop! Jeans was launched in 1988. The business is well known for its extensive fragrance line, which debuted in 1987. Joop! Perfumes were launched to the American market in the mid-1990s, and its clothes were shown at New York Fashion Week and sold by American stores such as Saks Fifth Avenue.

Joop sells modern women’s and men’s clothing under the Joop! Collection and Joop! Casual brands, shoes and accessories, underwear (Joop! Bodywear), jewelry, watches (Joop! Time), perfumes, and a home collection (Joop! Living) are available at mid-range prices in Germany, Austria, and Switzerland.

The business has retail shops in Hamburg and Düsseldorf, as well as an online site and numerous outlet outlets. Joop! is a well-known brand in Germany, with 82 percent of the public aware of it.

Jil Sander

Jil Sander founded the business in 1968, and the first womenswear collection debuted in 1973, followed by menswear in 1997. Woman Pure, the first fragrance, was introduced in 1979. During that time, New York architect Michael Gabellini designed all of the brand’s shops.

Sander sold a one-third stake in the business for $56 million but maintained control over the voting shares when the company went public in 1989. Prada Group purchased a 75 percent stake in the business in 1999.

The fall/winter collection earned praise in May 2005. Prada sold the business to private equity firm Change Capital Partners LLP in 2006.

Onward Holdings Co. Ltd, a Japanese multi-brand fashion conglomerate, and its European subsidiary GIBO CO. S.p.A. paid about $244 million for the Jil Sander brand in September 2008. In 2008, the business signed license arrangements with Marchon Eyeglasses to manufacture and sell men’s and women’s eyewear, as well as with Albisetti to produce underwear and beachwear.

Triumph International

Triumph International is a Swiss clothing business that was founded in 1886 in Heubach, Germany. The headquarters of the company have been in Bad Zurzach, Switzerland, since 1977, and it has branches in 45 countries.

In addition to the Triumph brand, the company produces and distributes products under the Sloggi and AMO’s Style by Triumph labels. Since the 1960s, Triumph International has been a leading company in women’s and sleepwear. Shares in the German division were traded on the stock exchange until 2011.

Michael Braun and Johann Gottfried Spiesshofer established a corset business in Heubach (Baden-Württemberg) in 1886. They first hired six employees to operate the same number of sewing machines. In 1890, the business grew to 150 people, and their first exports were transported to England in 1894.

Only in 1902 did Spiesshofer and Braun register the Triumph brand, which was inspired by the Arc de Triomphe in Paris, to which International was subsequently added. Following the economic boom of the 1920s, demand for the traditional corset fell, prompting the firm to begin parallel manufacture of brassieres. Triumph International started manufacturing corsets in the 1930s.

In recent years, the business has grown through establishing additional locations and purchasing rivals. Triumph International bought Beldona, the largest Swiss lingerie distributor, in 2010 and subsequently acquired additional distributors in Mexico and the United States.

Triumph International AG, based in Munich, with which the firm’s German business is affiliated, was completely purchased by the corporation in 2011 by excluding minority owners; it has since been converted into a GmbH.

Bruno Banani

Bruno Banani is a German fashion business based in Chemnitz. Bruno Banani introduced a product line utilizing the eco-friendly fabric biophyl from Advansa with a class 1 Oeko-tex standard certification on 11th March 2009.

Cosmopolitan Cosmetics, a subsidiary of Wella, has the marketing rights to the Bruno Banani fragrances.

Buffalo

Buffalo is a clothing and accessory company owned by Buffalo Boots GmbH. It is probably best known for its footwear. The company’s headquarters are in Cologne, Germany.

Buffalo’s renown grew considerably with the popularity of their platform shoes, particularly in Europe, from the mid-1990s to the early 2000s. The Spice Girls, a British girl band, made the 10-centimeter platform model 1310-2 famous. A 20-centimeter platform was also included with the 1310-2.

Buffalo produces women’s shoes, men’s shoes such as dress shoes, western and biker boots, skate shoes, high heels, pumps, sandals, over knee boots, flip-flops, and other footwear, as well as shirts, jackets, trousers, skirts, hosiery, swimwear, undergarments, and compact luggage.

Esprit

Esprit Holdings Limited is a publicly traded company that produces Esprit-branded apparel, footwear, accessories, jewelry, and housewares. The company’s headquarters are in North Point, Hong Kong, and Ratingen, Germany (near Düsseldorf).

Esprit generated approximately €1.05 billion in global sales in the 2019–2020 fiscal year (as of 30th June 2020). Esprit has 225 retail outlets globally and sells goods to over 4,500 wholesale locations. In 30 countries, Esprit has over 234,000 square meters of retail space.

Other manufacturers are authorized to use the ESPRIT brand name. The company also owns the Red Earth cosmetics brand.

Let’s shine a spotlight on twenty Swedish brands you should know about if you are a Highsnobiety reader. Despite their relatively small population, it has a significant impact on the world of contemporary fashion, as we uncover in this article.As a result of Swedish corporations like Ikea and H&M making a significant international splash, in addition to designs by Acne Studios and Our Legacy being hailed as the new wave in Scandinavian design, the creative scene in Sweden has a lot more to offer than meets the eye.

In the United States, you will find passionate thinkers working to preserve and respect the nation’s storied design heritage, all while striving to innovate in their unique way.

Among the many reasons for the well-established fashion community in Sweden is the fact that it is a close-knit group of cities, particularly small ones like Stockholm and Gothenburg, in which regional successes can evolve and find a way to export. As recently as last month, McDonald’s Scandinavian arm introduced a line of new “Big Mac” clothing as part of a fashion attempt.

About Swedish Fashion

Swedish fashion features many renowned designers, including success stories such as Acne and Stutterheim, as well as favorites such as Totême and Rodebjer. Furthermore, we have to acknowledge that H&M is a global high street chain whose sister brands include Weekday, Monki, Cos, Other Stories, and Arket which are worn by people in over one hundred countries around the globe.

Sweden is a country that is often described as having a timeless, minimalist, and effortlessly cool sense of style. Among the most sustainable and clean designs in the world can be found within the work of Swedish designers. The Swedish fashion industry is known for showcasing the good quality, functional clothing, and layering, but we also love vintage clothing and denim.

Fashion Week in Stockholm

Founded in 2005 with the aim of making Stockholm and Swedish fashion more visible, Stockholm Fashion Week aims to promote Stockholm and Swedish fashion as a whole. Among the many attractions here is the opportunity to meet some of the rising fashion stars emerging in Sweden and to catch a glimpse of tomorrow’s biggest fashion trends.

Swedish Fashion: Your Ultimate Guide

There has been a change. Sweden’s tradition of fashion for everyone was overtaken by an entirely different philosophy: exclusive garments for the elite. Perhaps it began with the debut of the fashion pair AltewaiSomee in 2011, which exhibited a refined craftsmanship. Designers called it “un-Swedish” because it seemed so foreign. That kind of sophisticated style is unimaginable in a country like Sweden, where everyone knows everyone. Was this woman real? We’re diving into everything Swedish fashion in this guide, including denim brands, retro clogs, and designer splurges with links to their websites.

Top 20 Clothing Brands in Sweden

Acne Studios

Acne Studios has enjoyed a relatively short lifespan in the fashion industry and has performed multiple ventures, including the publishing of magazines, furniture, books, and exhibitions for both men and women.

The Swedish fashion label Acne Studios also operates flagship stores in Paris, London, New York City, Los Angeles, Tokyo, and Berlin, in addition to its headquarters in Stockholm. Through a refined approach and carefully executed brand communication, the brand has become one of the most recognizable brands in Scandinavia.

Using its innovative and trendy jeans collection as the starting point for its success, this fashion house is meeting with great success around the world. 100 pairs of the first collection were given to friends and acquaintances.

Acne Jeans, however, was born due to the incredible demand for jeans. In addition to fashion, Acne Studios makes shoes and accessories for both women and men. Norrmalmstorg square in Stockholm is home to the flagship store.

A bookstore in Stockholm that sells past Acne collections and resewn clothing can be found at Torsgatan 53.

Dagmar

Three sisters are behind this interesting label, Kristina, Karin, and Sofia, all sisters from the same family. They named the company after their grandmother, who was a seamstress herself and who was one of their greatest inspirations.

As the style resembles the Art Deco period in the 1920s and 1930s, you would be most likely to describe it as “arty chic.”. Dagmar is known for her high-quality tailoring, feminine clothing, and innovative, comfortable knitwear. Awesome Rags is one such retailer selling the product, located on Kungsgatan 47, Stockholm.

Filippa K

Founded by Filippa K in 1993, her company is one of the most successful in the Philippines. There are now more than 500 stores around the world that carry her products. There’s no better place than Filippa K to find the essence of Swedish fashion. The collections are characterized by simple, stylistically pure, timeless design crafted of high-quality materials while staying on the cutting edge of the fashion world.

Filippa K is a clothing and accessory store with a focus on timeless basics as its selling point. Scandinavian elegance is the hallmark of the brand, which comprises both men’s and women’s collections, striking a note of style and accessibility in equal measure which can be appreciated by all.

H&M

Despite its modest size, H&M is one of the biggest fashion chains in the world. The reason for Amazon’s success is largely attributed to its ability to quickly respond to the latest trends and to provide a wide selection of fashionable clothes at affordable prices. It is at the intersection of Drottningatan and Mäster Samuelsgatan, right in the heart of central Stockholm, that you will find the greatest selection of stores. You will also be able to find H&M’s head office here.

Happy Socks

Introducing Happy Socks, which has brought a much-needed splash of color into sock drawers around the world. In Sweden, Happy Socks is a company that is specialized in the manufacturing and retail of socks, underwear, and swimwear.

It was founded in 2008 by Mikael Söderlindh, who serves as CEO, and Viktor Tell, the creative director, who is responsible for the creative direction of the company. Stefan Fragner, the CEO of Palamon Capital Partners since 2017, was chosen to be the company’s majority shareholde.

Hope

This design duo from Hope is known for their pure in style collections that are timeless and androgynous, influenced by uniforms and vintage pieces. With the success of its well-tailored outerwear as well as its shoes and handbags, Hope has become known throughout the world.

The Swedish label in 2017 decided to shake up the fashion scene by challenging fashion conventions and by providing a fully unisex collection of clothing that could be worn by both men and women. There are two other stores in addition to the flagship store on Smalandsgatan. They are located on Odengatan and Götgatan respectively.

J. Lindeberg

The concept of J. Lindeberg combines fashion and sportswear has been around since the brand’s inception in 1996. In addition to elegant suits and attractive daily wear, the brand makes a point of specializing in golf wear. There is no doubt that Lindeberg has revolutionized the fashion world of golf, and they are now the clothiers of several golf celebrities.

Nudie

A Swedish denim label continues to have success with yet another product. In addition to its commitment to making every single piece of clothing from sustainably sourced materials, Nudie is also proud to make its clothes from the smallest buttons to the largest fabrics.

There is enough room in the store to accommodate the entire Nudie range. free repair service for all Nudie Jeans, regardless of where they were purchased. The product line is extremely diverse, with something to please every age group and style.

In Gothenburg, the second-largest city in Sweden and the cradle of the Nudie dynasty was humble and humble beginnings. The brand has utilized the same signature stitching swirled on its pockets since day one, as well as unforgettably zany silhouettes like the Grim Tim and Steady Eddie since day one.

It is important to know that Nudie produces all of its products with 100% organic cotton. They have several Nudie jeans repair shops throughout Europe, and their brand has played a pivotal role in the resurgence of raw denim.

Rodebjer

In Stockholm, your can find several stores owned by Swedish star designer Carin Rodebjer. Throughout the years, she has been honored with many awards, including three separate awards, including Elle’s Fashion Designer of the Year.

There is no doubt that Rodebjer’s collections are functional, elegant and feminine, with a hint of modernity and an avant-garde flair. Throughout the collection, inspirations can be found in Swedish folk costumes, French bohemians from the 1920s, and the Finnish trash rock band Hanoi Rocks, among others.

There are so many contrasts in this world! Another store is located at Regeringsgatan 50, just across the street.

Stutterheim

The idea behind Alex Stutterheim’s raincoat is that it can not only be comfortable but also fashionable. He has proved that raincoats have endless possibilities. Located in Stockholm, you’ll find the original store in the center of the famous shopping district, Sögatan, where you can find his handmade clothes and accessories.

Stutterheim is on top of the raincoat game right now. The brand has found its footing by integrating tailored fits with waterproof materials, ultimately resulting in a near-perfect balance between function and fashion.

A Scandinavian company like this one is uniquely suited for the business of making rainwear, as this type of clothing has a direct link to the Scandinavian country’s climate. Founder Alexander Stutterheim was inspired by the vintage seafaring attire of his grandfather, and produced his first batch of raincoats in a batch of 200, selling them out of his apartment.

The coats are still numbered and signed by a seamstress to ensure their quality and craftsmanship to this very day.

Totême

Fashion journalist Elin Kling and her partner Karl Lindman founded Swedish fashion brand Totême in 2014 as an answer to the Swedish market’s need for stylish women. From their studio in Stockholm, they produce ready-to-wear, shoes, and accessories, all of which adhere to a Scandinavian aesthetic.

As part of its commitment to ensuring that fair products and circumstances are assured at every stage of the manufacturing chain, Totalême has developed personal relationships with its suppliers and factories.

It was at the Swedish ELLE gala that they won the award for ‘Designer of the year’ in 2020. A flagship store of Totême is situated in the fashionable shopping street of the same name in the heart of Stockholm, and a shop by the same name is also located inside a luxury department store in the city called Nordiska Kompaniet.

Whyred

Swedish classic Whyred is one of the most well-known plays in the country. With his colorful, preppy clothing designed by Roland Hjort, he combines clean design and fine details to create clothing that has a college-inspired flair. These are some of the most popular shoe and handbag collections in the world. We are located in the center of downtown in one of our flagship stores.

Eytys

Sweden’s Eytys is an up-and-coming brand in the arena of footwear and accessories. Founded only last year, the company has already made a name for itself with its low-budget offerings in the fashion community.

Purple heel tabs and a thick cork sole distinguish the brand’s footwear range from that of other footwear brands, whilst a recently launched range of backpacks, tote bags, and electronics cases has added another dimension of interest to this burgeoning brand. You might be interested in Eytys’ waterproof bag collection called “Void”.

L’Homme Rouge

As a response to the overconsumption of today, L’Homme Rouge aims to offer a style that appeals to a wide range of people. After starting by producing unisex knitted hats, the season’s selection of the brand has now extended from hats to jackets and scarves.

The brand follows the usual Scandinavian principles of conscious design while using quality materials and components in its products. In order to create a unique thematic, the products are a direct reflection of the Swedish West Coast, where the L’Homme Rouge aesthetic of a masculine and classic aesthetic was realized.

Tretorn

In 1891, Tretorn opened its first factory in Helsingborg, Sweden as a manufacturer of rubber boots. As the longest-standing manufacturer on our list, Tretorn features an impressive history. It has since expanded its catalogue to include various types of sports and leisure footwear such as the highly acclaimed Nylite model.

It is worth mentioning that Tretorn was acquired by PUMA in 2002, and is still owned by the company today. In addition to that, Tretorn is appointed as an exclusive supplier of footwear to the Royal Swedish Court, through which the court members may order specific articles of footwear solely from Tretorn.

CMMN SWDN

It was while studying menswear at the London College of Fashion that Saif Bakir and Emma Hedlund first met. They instantly became partners after meeting at the college. In addition to designing for Kanye West in Paris, Bakir and Hedlund established CMMN SWDN.

Since then, they have refined the brand’s signature clean aesthetic characterized by international influences while maintaining Swedish elements at its heart. The label’s progressive designs have been dubbed “tech-noir” due to the label’s progressive approach in design, which has led to the label being picked up by influential outlets throughout the world.

Très Bien

In 2011, top-tier retailer Très Bien ventured into the cutting and sewing field, and the blogosphere immediately blew up with excitement. There are many fans of Très Bien already, who were delighted upon the announcement of the brand becoming reality.

Many Malmö-based consumers already adore the unassuming retailer that offers posh brands. It should be no surprise that the brothers Hannes and Simon Hogeman, the founders of Très Bien, have naturally transcended into the face of the movement. Although the collection is only three seasons old, it has amassed a significant following.

Cheap Monday

The concept of Cheap Monday started as a vintage clothing store on the outskirts of Stockholm by two partners named Örjan Andersson and Adam Friberg. Cheap Monday was created by discount fashion retailer Weekday, whose early days were predominantly marked by the shop’s presence under the name “Weekday,” before it was renamed Cheap Monday, hailed from the fact that the shop was open only on Sunday.

As a result of its monochromatic skull logo, the brand has become globally recognizable, and it is commonly found on all of the brand’s products, including jeans, shirts, and flannels. H&M purchased 60% of the company in 2002, making it now the largest clothing retailer USD 92 million.

Our Legacy

Founded as a modest line of T-shirts more than thirty years ago, Our Legacy has grown to become one of the most prestigious global fashion brands. With the leadership of Christopher Nying and Jockum Hallin, Christopher Nying and Jockum Hallin have ushered their brand into the contemporary fashion crusade of Sweden.

Founded in 2008, Our Legacy has since expanded its collection selection to meet the needs of modern women. While keeping one hand rooted in the world of wardrobe basics, the other hand ventures to find inspirations in the worlds of art, film, literature, and more. Take a look at Codryo’s Spring/Summer 2015 editorial for Our Legacy that was featured in the French publication.

The Swedish Fashion Miracle

Taking the ordinary gray minimalism of Swedish fashion and transforming it into a glittering fashion for the elite. In today’s Sweden, haute couture is also available. You can find all the information you need about Swedish fashion right here

With a history of quality and clean design, Swedes have always had a sense of style, whether it be an appreciation of vintage fashion, a curiosity for tasty denim, or being a part of the haute couture family of designers.

In Sweden, the term “modeundret” or “modemiraklet” refers to the fashion miracle, and it is said that it began with Acne and Nudie, two jeans companies. In Sweden, fashion plays an important part in daily life and the Swedes spend lots of time worrying about what they’re going to wear.

First Impressions of Swedish Fashion

Upon landing in Sweden, you’ll realize: Swedes are stylish. For a nation famously open about nudity, fashion is an integral part of daily life here, so locals worry about what to wear a lot.

The utility of function without the utility

Several years ago, Hernández Corner created a collection he called “Utility without Function”. Swedish fashion is known for its uniformed everyday style. In contrast to functional minimalism, which can suffer from artistic delirium, is functional minimalism that is not functional. A lot of imitation is also seen in big fashion metropolises.

H&M and Acne dominate most high streets and fashion weeks across the world, but retain their “Nordic cool”. Swedish style was not ingrained in them at birth. There are plenty of affordable fashion stores in Sweden – and around the world – and in cities like Stockholm, there is a thriving second-hand and vintage clothing market.

The Future of Clothing Brands in Sweden

Due to the presence of various, enormous fast-fashion brands in Sweden, it is undeniably an important country for global fashion and the rethinking of the damaging structures of the industry. However, Sweden could have more influence if it possibly forces with other Scandinavian fashion powers, instead of trying to start a new identity in an already highly saturated market.